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2012 Real Estate Advertising Annual Report
Aug 02, 2012 (05:08 PM EDT)

Service Takes Front and Center

ORLANDO, Fla., Aug. 2, 2012 /PRNewswire-iReach/ -- The new universal differentiator among real estate portals around the world can be summed up in one word: service.


Service is the only way the three leading real estate sites in a given market can distinguish themselves from one another, for example, when all three have the same 3 million home listings. Listings have become a commodity, or almost so; only through service can one site stand out from the pack.

The AIM Group, publisher of Classified Intelligence Report, profiled almost 150 real estate portals in more than 40 countries for its 2012 Real Estate Advertising annual edition, released this week. The report reviews some of the unique service offerings from portals large and small.

"Attention to service in the real estate ad industry seemed to be a thing of the past, but that is obviously changing – and for good reason," said Peter M. Zollman, founding principal of the AIM Group. "Especially with the recession still having a major impact on property markets in so many countries, competition is fierce and customers are demanding one-on-one attention.

"In some ways, this is a great extension of the social media phenomenon. It's a needed change that's been a long time coming," Zollman said.

The real estate annual is included in the Classified Intelligence Report continuous advisory service for AIM Group clients, and is available for purchase at . The 84-page report, priced at $1,600 / €1.295, reviews top property portals in Australia, Austria, the Baltics (Estonia, Latvia, Lithuania), Belgium, Bulgaria, Brazil, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hungary, India, Ireland, Israel, Italy, Kenya, Middle East (U.A.E., Saudi Arabia, Jordan), The Netherlands, Nigeria, Norway, Poland, Portugal, Russia, Romania, Slovakia, South Africa, Southeast Asia, Spain, Sweden, Switzerland, Turkey, United Kingdom and the United States. Among the companies covered are Move Inc., Zillow and Craigslist (U.S.), SeLoger and LeBonCoin (France), (Australia), IProperty Group (Asia), SouFun (China), (Germany) and (India). EBay, Naspers and Schibsted are among the multinational classified companies included in the report.

About the AIM Group: The AIM Group, formally the Advanced Interactive Media Group LLC, is the world's leading consultancy in interactive media and classified advertising. It publishes Classified Intelligence Report, the continuous advisory service known as "the bible of the classified advertising industry." Founded in 1998 and based near Orlando, Fla., the AIM Group works with leading media companies, broadcasters, dot-coms, yellow-page publishers and technology companies. It provides strategic and tactical consulting; sales training; proprietary and published research about interactive media; and other services.

Peter Zollman is available for interviews. Copies of the real estate annual are available for journalists for coverage purposes. Call 407-788-2780 or email: for more information or to schedule an interview.

Media Contact: Jennifer Waxman-Loyd AIM Group, 407.949.4444,

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