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etouches Named as Global Sponsor for the Bermuda Corporate Games
Aug 01, 2012 (05:08 PM EDT)

Partnership Promotes Corporate Wellness through Sport and Community Building

NORWALK, Conn., Aug. 1, 2012 /PRNewswire-iReach/ -- As part of its corporate social responsibility (CSR) strategy, etouches is proud to announce that is has entered into a partnership with The Whitfield Group Ltd., the sole licensee and organizer of the Corporate Games for the Atlantic Region which includes major cities such as: Toronto, New York, Miami, Boston and Atlanta as well as Bermuda and the Caribbean. The inaugural event for the Atlantic region will take place in Bermuda, from October 25-28, 2012 and will be called the Bermuda Corporate Games.


etouches was selected by The Whitfield Group Ltd. as their global event technology partner to provide both ecommerce and digital marketing solutions including the event website, participant registration, email marketing and social media integration.

The Worldwide Corporate Games is a U.K. based organization which produces a series of multi-sport festival events around the world in which every day athletes of all levels of fitness and ages are invited to compete in teams representing small to large organizations, in a spirit of friendly competition.  Since its inception, 25 years ago, the Worldwide Corporate Games has been hosted on 5 continents, 25 countries, attracting 20,000 companies and 1 million athletes.

Suzie Pewter, President, of the Whitfield Group Ltd., stated, "I am delighted to be partnering with etouches for our inaugural event in October. We have used the etouches platform and event services for the past few years with great success. When I started working on the Bermuda Corporate Games, we knew that we had a new concept to introduce to the Atlantic Region and wanted to ensure that the face of the Bermuda Corporate Games was fresh and the registration experience was a seamless and painless process for our participants. We chose etouches as our event technology partner for their exceptional level of customer service and their ability to transform complex registration forms into an easy-to-follow online experience."

The etouches platform is being used to manage the participant registration for 18 different sports as well as spectator and social event passes. The Bermuda Corporate Games will also feature a variety of entertainment events, a Games Village and a Corporate Marketplace for which etouches will also provide registration and communication support.

"Due to the in-depth athlete profile and the need for athletes to form teams within a company, the registration requirements for the Bermuda Corporate Games were very complex", explained Leonoro Valvo, visionary founder and CEO of etouches. "We were delighted to see that the etouches platform could accommodate all of the registration workflows with zero customization.  With the ability to configure the Bermuda Corporate Games event website and registration flows within hours, we accelerated the launch, giving the Whitfield Group more time to promote the event and gain brand awareness".

While etouches is the chosen technology partner for the Bermuda Corporate Games, Leonora Valvo also decided to support the Games as another way to practice corporate social responsibility. etouches' CSR plan is based on local community investment, human capital development and sustainability – three components inherent in the Bermuda Corporate games. "We felt that our beliefs and culture at etouches has the same synergies with the objectives of the  Whitfield Group; to hold a corporate wellness event in a progressive country like Bermuda. We are proud to support the Bermuda Corporate Games in an effort to create healthier workplaces and communities and hope that more organizations will join us in supporting this cause."

About the Whitfield Group Ltd.
The Whitfield Group Ltd., is an international marketing, promotions and special events agency. Since its inception in 1982, they have produced a series of exceptionally creative projects which include:  television and video production, corporate branding, promotions, advertising, event management of business forums, sporting events, charity auctions and musical entertainment in Italy, Denmark, Canada, Dubai, Monaco and Bermuda and have made Wellness an integral part of their philosophy.

With over 30 years of event planning, the Whitfield Group is renowned for flawlessly executing every event on time and on budget.  They are proud to bring the Bermuda Corporate Games, the inaugural event for the Atlantic region and the largest event in the islands' history, to Bermuda.

About etouches
etouches develops an event management software platform and offers supporting services to corporations, non-for-profits, educational institutions and agencies. The cloud-based software offers a complete set of tools to plan, manage and market their meeting and event portfolio.

The event management platform offers modules that handle every aspect of the event lifecycle, as well as pre-integrated complementary products to extend the capabilities of your event technology ecosystem, built-in tools for custom reporting, data import/export and a full API to make integrations with other software systems as easy as possible. etouches also offers a professional services division that provides pre and onsite event management as well as event website configuration.

With offices in the United States, Sweden, United Kingdom and Australia, etouches is offered direct and through a growing channel of value-added reseller.  Led by visionary and founding CEO, Leonora Valvo, etouches is continuously cited for its innovative software products and entrepreneurial leadership.
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Media Contact: Suzanne Carawan etouches, 203.403.9013,

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