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Dynamic Panel of Industry Thought Leaders to Lead Discussion at Boston Content Marketing Forum
Jul 27, 2012 (02:07 PM EDT)

PR Newswire & Business Development Institute welcome representatives from Raytheon, MFS Investment Management, HubSpot, Catalyst Online, Massachusetts General Hospital, and Social Media Club Boston at August 2nd event

NEW YORK, July 27, 2012 /PRNewswire/ -- Developing and maintaining a social communications plan that works in accordance with a broader marketing and customer service program is a valuable way for brands and organizations to build relationships and engage with their key audiences. 


This concept will be explored during PR Newswire & Business Development Institute's upcoming event, Boston Content Marketing and Communications Leadership Forum, on August 2nd at 8:30 a.m. ET.  Through real-world examples, participants will learn how prominent organizations effectively connect with their key audience through a 360-degree, agile approach to content marketing.

The conversation will be led by the following presenters:

Corrine Kovalsky, PR, Digital & Social Media Director, Raytheon
Jennifer Dowd, Marketing Manager, Global Retail Marketing Department, MFS Investment Management
Rick Burnes, Director, Product Marketing, HubSpot
Malinda Gagnon, Senior Marketing Strategist, Catalyst Online
Michael Morrison, Sr. Public Affairs Officer/Social Media Specialist, Massachusetts General Hospital
Ari Herzog, Digital Media Strategist & President, Social Media Club Boston

For more information and to register for the event, click here.  Enter promo code #PRN for a special discounted price from PR Newswire.

As an industry thought leader, PR Newswire regularly produces and hosts topical events & webinars aimed at keeping  public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals.  Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Business Development Institute

Business Development Institute (BDI) (, founded in New York City by Steve Etzler in 2001 and managed by Maria Feola, produces conferences and educational programs for marketing, communications and media professionals. Over 11,000 attendees have participated in BDI programs. We specialize in how technology and the internet impacts marketing, communications and media. BDI programs educate while providing valuable networking opportunities to our attendees. Follow BDI on Twitter at

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire

Meryl Serouya
Marketing and Communications Associate
PR Newswire

SOURCE PR Newswire Association LLC