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The Doors Are Open at the General's Club™
Jun 20, 2012 (04:06 PM EDT)

Exclusive Offers and VIP Access Start Now

RICHMOND, Va., June 20, 2012 /PRNewswire/ -- The doors are officially open for the exclusive General's Club, an incredible new on-line, members-only experience from General Snus.  Membership includes weekly offerings on luxury goods and experiences, as well as access to exclusive VIP events.

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"We want to provide our members with unique goods and experiences that are consistent with General's brand values of quality and authenticity," according to Clark Darrah, Vice President for New Generation Products. 

By signing up now, members of the General's Club can be the first to take advantage of exciting benefits such as an exclusive offer from the original veneer sunglass designer, Wenge.

Membership also means exclusive VIP access to the first event in the Maxim Splash Pool Party series.  This event takes place in Dallas, TX on June 30th at the city's newest rooftop cabana lounge, Revive. 

Darrah adds, "This is an opportunity for our consumers to learn more about what makes General Snus the world's #1 brand of snus and our dedication to providing adult consumers with the highest quality product in every can." 

General is an authentic Swedish snus, crafted from a sophisticated blend of premium tobaccos using a unique GothiaTek® production process, ensuring the highest measure of quality.  This smokefree and spit free tobacco is popular among white-collar professionals throughout Scandinavia, who place a pouch discretely under the upper lip.

Popular, trend-setting items and exclusive, select events will be highlighted on the General's Club site each week.  Adult consumers can become members now by following the link at

About General Snus: General Snus, the world-wide leader, is a smokeless tobacco which has been enjoyed for more than 150 years.  General Snus is fresh, discrete and the ultimate in pure tobacco satisfaction.  Go to to learn more.

About Swedish Match: Swedish Match develops, manufactures and sells market-leading brands in the product areas of snus, American moist snuff, other tobacco products (US mass market cigars and chewing tobacco) and Lights.  Some of our well-known brands in the US include General, Red Man, Timber Wolf, Longhorn, Garcia y Vega and White owl.  For more information visit the website at

SOURCE Swedish Match