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IDEAg Interconnectivity Conference Brings Top Farm Technology Companies To Iowa
Jun 15, 2012 (12:06 PM EDT)

INTERCONNECTED AGRICULTURE: noun: the science, art, or practice of cultivating the soil, producing crops, and raising livestock using interconnected technological tools that are connected via software, equipment, wireless remote, satellite, sensing and more. ROI is strongest when data can be captured.

DES MOINES, Iowa, June 15, 2012 /PRNewswire/ -- IDEAg Group (IDEA-ag) Group delivers an optimal experience to attendees, exhibitors and industry thought leaders, unlike any other in the agricultural space. Through its established farm show events (Farmfest, Dakotafest, Amarillo Farm and Ranch Show, Northern Illinois Farm Show) and innovative new summits and conferences (Interconnectivity Conference), the IDEAg group is dedicated to bringing interactive, content-rich, high-value events to the marketplace that connect producers to the providers of new and innovative solutions to agriculture.


Agriculture Secretary Ed Schafer, U.S. Department of Agriculture (USDA) and former two-term Governor of North Dakota.            


Dr. Michael Boehlje, Distinguished Professor of Agricultural Economics, Purdue University

Ken Eriksen, Senior Vice President, Informa Economics

Ted McKinney, Director, Global Corporate Affairs, Elanco Animal Health

Keith Schlapkohl, founding member of B.R.T. Ag & Turf

Jeff Littrell, Vice President of B.R.T. and FHR Farms, Inc

Kip Tom, Managing Member of Tom Farms

Kyle Tom, Assistant Director of Operations, Tom Farms

Paul Welbig, Director of Slingshot Operations for Raven Industries

Mike Santostefano, Director of Marketing and Business Development, AgIntegrated

Terry Fleck, Executive Director, The Center for Food Integrity

Terry Schiltz, President and Co-Owner, AgSense LLC

Jerry Roell, Director, John Deere FarmSight™ & John Deere WorkSight™

Urban Lehner, Vice President of Editorial, Telvent/DTN

Clay Rassi, Sales Manager of AgSync, Inc.

Greg Ikins, Agronomist, United Soils, Inc.

Steve Agan, Business Banking Manager/Market President of East Central Iowa, Wells Fargo Bank

Patrick Sanders, Midwest Account Manager / Business Analyst, SST Software

Andrey Skotnikov, Founder of New Ag Systems

Matthew Bechdol, President of GeoSilos


Prairie Meadows Racetrack and Casino

The Meadows Events & Conference Center

1 Prairie Meadows Dr.

Altoona, IA 50009-0901


Monday 6/25/12 5pm — 9pm

Tuesday 6/26/12 8am — 9pm

Wednesday 6/27/12 8am — 5pm


John Deere

Slingshot by Raven




SST Software

Wells Fargo

United Soils


FHR Farms

CDMS, Inc.

Agri ImaGIS Technologies, Inc.



AgCam/Dakota Micro



The IDEAg Interconnectivity Conference launches in Iowa and brings together top farm producers who are currently using, plan to implement or expand their interconnected farm technology infrastructure.


To allow for one-to-one meetings with top farm technology providers and users. IDEAg INTERCONNECTIVITY CONFERENCE facilitates discussion on the current and future state of interconnected agriculture. 


Audience members will include farmers and agribusiness leaders representing technologies that are essential for an interconnected future.

Demographics from registration unveils a global interest in interconnected farming. Data points for attendees include:

- 80% use smartphones

- 50% have installed interconnected systems

- 70% plan to purchase and/or add to current interconnected systems

- 70% plan to purchase application systems

- 80%  plan to purchase monitoring systems

- 60%  plan to purchase remote sensors

- 40% plan to purchase full software packages for on farm interconnectivity

- The average size of farmer/producer operations is 2700 acres

- Registrants are from 44 counties in Iowa,  12 counties in Illinois, 14 counties in Minnesota, 21 counties in Missouri and 12 counties in Nebraska

- Of the producer/farmer registered attendees 61% are in production row crops;  44% are in row crops and livestock; and 21% are in specialty areas including fiber, produce, and forage


Press is encouraged to attend.



SOURCE IDEAg Interconnectivity Conference