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LodgeNet Integrates Broadband and Media Sales Teams to Better Serve Hospitality Customers
May 29, 2012 (03:05 PM EDT)
Single Point-of-Contact Sales Approach Designed to Drive Growth of Business
Operational Streamlining Expands Support for Four Screen Services Strategy
SIOUX FALLS, S.D., May 29, 2012 /PRNewswire/ -- LodgeNet Interactive Corporation (NASDAQ: LNET), the leading provider of interactive media and connectivity services to hospitality and healthcare businesses and the consumers they serve, announced today that they have integrated their Broadband and Media product and sales teams into a unified organization that will market the company's full suite of services through a single face and voice to its customers.
The re-aligned, cross-functional team will offer LodgeNet customers a single point of contact for Media and Broadband services, including bundled "four screen" solutions that can help hoteliers reach guests through not only the interactive television (iTV) but the laptops, smartphones and tablet devices that people are traveling with today.
"We can now expand upon the deep relationships from our media business and further increase our value to customers by offering not only iTV and mobile services but also the IP-based broadband services that are integral to a successful four screen strategy," said Scott C. Petersen, President & CEO for LodgeNet. "In the DOCOMO Freedom solution we have a best-in-class broadband service that supports all of the most commonly used mobile devices and offers hoteliers unprecedented reporting, bandwidth management and pricing flexibility. Consolidating our sales team will allow us to more effectively bring those features to hoteliers in combination with our Media offerings. We look forward to developing new apps and products that will help our customers improve their economics and guest relationships through both our Envision™ iTV and Broadband platforms."
Petersen added that non-sales Broadband activities will continue to be maintained in the company's Atlanta office, which houses the division's dedicated technical and customer support functions including an employee-based 24x7 helpdesk for hotel staff and guests.
"I am enthused at what this means for our customers, who will benefit from a more expedited sales process and enhanced responsiveness as the result of this re-alignment," added David Goldstone, Vice President Sales & Hotel Relations for LodgeNet, who will oversee the integrated team. "Our sales personnel bring a tremendous amount of knowledge and experience in both the media and broadband spaces, and we look forward to putting that expertise to work for hoteliers who are currently our customers as well as those we will have the privilege of serving in the future."
LodgeNet Interactive Corporation is the leading provider of interactive media and connectivity services to hospitality and healthcare businesses and the consumers they serve. Recently named by Advertising Age as one of the Leading 100 US Media Companies, LodgeNet Interactive serves approximately 1.6 million hotel rooms worldwide in addition to healthcare facilities throughout the United States. The Company's services include: Interactive Television, Broadband and Advertising Media Solutions along with nationwide technical and professional support services. LodgeNet Interactive Corporation owns and operates businesses under the industry leading brands: LodgeNet, The Hotel Networks and LodgeNet Healthcare. LodgeNet Interactive is listed on NASDAQ and trades under the symbol LNET. For more information, please visit www.lodgenet.com.
LodgeNet, the LodgeNet logo, and Envision are trademarks or registered trademarks of LodgeNet Interactive Corporation. All other trademarks are the property of their respective owners.
SOURCE LodgeNet Interactive Corporation