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Validas Launches New Digital Marketing Campaign
May 29, 2012 (03:05 PM EDT)
Enlists The IdeaLists and Frank Collective
HOUSTON, May 29, 2012 /PRNewswire/ -- Validas, the world leader in mobile intelligence, has launched an avant-garde digital marketing strategy. At its heart, Validas helps clients understand their mobile bills, and currently services about one-third of the Fortune 500. VERA is the interface between the Validas database and the end user, deciphering patterns and behavioral insights for some of the top companies in the world. She is fundamentally about truth, visibility and transparency.
The new marketing strategy communicates those virtues through a comprehensive and innovative redesign of the company website, a VERA product video, a Validas Brand video and a targeted media strategy using social and paid sites like LinkedIn. With a recent equity raise from Huntsman Gay Global Capital, Validas has secured top talent including former McCann-Erickson, Hewlett-Packard two-time CMO Award winner Kerry Chrapliwy (creator of the HP Vivienne Tam Digital Clutch and HP's MTV "Crowd-Sourced" computer). Kerry serves as Vice President of Marketing at Validas and described the new digital strategy as having "a simple goal--amazing content, efficient media and unexpected placements."
Validas had an immediate need to tell its story in an engaging and relevant way. The IdeaLists connect innovative professionals directly with opportunity, removing the agency middleman by controlling costs and increasing creativity. "Validas came to us with the exciting challenge of finding visual story-tellers. The narrative needed to be smart, innovative and original. Cue Frank Collective. This match was easy!" explained Ben Duhl, Head of Client Services for The IdeaLists.
Frank Collective, a hyper-creative consortium based in Brooklyn, New York, brought Emmy award winning director Mac Premo into the project. Mac's unorthodox approach of his kick-flip-pan while filming on a skateboard was incredible. "Being able to capture the spirit of Validas in a snapshot is more than story telling; it's revolutionary," said Validas CEO Tom Pepe. The three minute film compellingly documents how Validas and the VERA interface solve the "Big Data" problem in mobile, and features the company's co-founders and core executive team. View the campaign at http://www.validas.com.
Mobility is everywhere and connectivity is a major—and growing—expense. Validas is the global leader in Mobile Intelligence. Our patented VERA platform transforms mobile billing data into actionable information in seconds, allowing every mobile user the ability to identify trends, compare patterns and change behavior. Open data. Better decisions. Smarter transparency. The Validas solution applies to all vertical ecosystems: enterprise, consumer and, uniquely, the carrier. VERA allows Mobile Operators to better serve clients, bringing new operating principles, thought leadership and advanced technology to the carrier- client relationship. Validas is privileged to currently serve one-third of the Fortune 500. For more information, visit http://www.validas.com.