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UBM Canon Announces a Strategic Engagement with HCL Technologies
May 24, 2012 (06:05 PM EDT)
Agreement will deliver advanced technologies for the rapid dissemination of content across all the various platforms for enhanced audience experience and engagement
LOS ANGELES, May 24, 2012 /PRNewswire/ -- UBM Canon, the leading B2B media and communications group focused on the advanced manufacturing sector, today announced that it has signed an agreement with HCL Technologies (HCL), a leading global IT services provider to deliver advanced technologies for rapid and optimized content delivery for a best-in-class audience engagement experience spanning web, digital products, mobile and print environments. As part of the partnership, HCL Technologies will provide its latest Production and Content Management Service Platform called POMS (Production Operations as a Service) to enable establishment of a more dynamic and robust channel required for creating, producing and delivering content across UBM Canon's product portfolio.
"As the leading global media group covering B2B industries such as MedTech, Plastics, Pharmaceuticals and Packaging, our content teams will have a transformational platform to shine even brighter across these industries. The trust and respect our brands have garnered will be enhanced by HCL Technologies' digital and operational excellence," stated Stephen Corrick, Executive Vice President and Managing Director, UBM Canon Media. "Together, this outstanding team will have access to a global platform to address local, regional and global needs. HCL has global clientele in each of our industry segments which is further testament to the quality and service we can expect from this relationship, and a strong benefit to be realized by our audience and advertising clients."
UBM Canon's brands are leaders in their respective markets, both regionally and internationally providing an unparalleled capability as the crucial source for industry news, information, and resources with brands like Medical Device and Diagnostic Industry (MD+DI), Qmed, MEDTEC, PlasticsToday, Pharmalive and Packaging Digest.
"To keep our customers ahead of the game, we are enabling them to support new business models, foster innovation and achieve content monetization," said Karan Puri, Executive Vice President and Global Head of Consumer Services, HCL Technologies. "We are proud to partner with UBM Canon and share their strategic vision to create highly valuable and original content for the media industry. "Collectively, our innovative technology, coupled with UBM Canon's editorial expertise, will ensure continued excellence in the content delivery while allowing new products to be rapidly developed to address market needs."
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SOURCE UBM Canon