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Achieve3000 Used iReach to Share Optimized Content to Increase Traffic and Accelerate Growth
May 24, 2012 (05:05 PM EDT)


NEW YORK, May 24, 2012 /PRNewswire-iReach/ -- Just as you would develop copy for your website, compose a blog post or structure a webinar or event information page, writing online press releases with your intended audience in mind impacts brand awareness and recognition, online pick-up and organic search traffic. 

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To that point, by incorporating keywords that your audiences use when conducting online searches in your press releases, coupled with distribution to PR Newswire's extensive online network through iReach, communication professionals are able to cost-effectively improve search engine marketing and generate long-lasting visibility of their content across some of the largest websites, as well as niche websites fitting for their content.

Achieve3000, the leader in differentiated online instruction for grades 2-12, leveraged the power of keyword-rich content to drive traffic to its search-optimized website, bring awareness to its new brand positioning and activate an integrated marketing campaign.  By utilizing iReach's WebReach distribution option, Achieve3000 distributed an online press release with links to their website to more than 1,000 news and media websites, significantly impacting its organic search engine rankings, site visits and traffic, as well as its lead generation initiatives.

"iReach is an incredible digital marketing tool," said Michael Fleischner, vice president, Marketing, Achieve3000.  "It puts our content in front of our target audiences at the point they are looking for us, and drives inbound demand in a big way. It widely and efficiently distributes our content to a broad swath of online media outlets – making our content, products and value proposition extremely findable."

Specifically, Achieve3000 saw:

  • 12x increase in site visits from Google, a 9x increase from Bing and a 7x increase from Yahoo
  • 15x increase in branded search queries
  • 45% of traffic from new visitors
  • 815 quality, inbound links secured
  • High-value site conversions such as demo requests, content downloads and sales opportunities

To send out your next iReach release, visit: https://ireach.prnewswire.com.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact: Meryl Serouya PR Newswire, 2013606009, meryl.serouya@prnewswire.com

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SOURCE PR Newswire