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COOP launches new web site
May 03, 2012 (06:05 PM EDT)


VIRGINIA BEACH, Va., May 3, 2012 /PRNewswire/ -- COOP®, a partner brand of SwimWays Corp., has launched a new web site to better showcase its products and personality of the brand.

Included among the redesign is a new COOP Lifestyle page featuring lifestyle-specific products for the beach, backyard, sideline or pool. A new COOP Community page will keep those most interested in the brand in-the-know through social media links, promotions and events.

"It was time to take our web presence to the next level, and we are excited to kick off the summer season by launching the new COOP site," said Darrin Bryan, SwimWays brand manager. "The new design better reflects COOP's brand personality that focuses on all things fun, but more importantly, it will provide a better experience for our customers and retail partners."

Work on the new design began five months ago, and a strong emphasis was placed on adding enough detail so that people who search for COOP products through any search engine will land on the COOP web site first.

New features include a Team COOP section that has more information about the brand's teenage surfing champion Vanina Walsh, along with photos and information about the 2012 COOP Beach Soccer Championship. The championship makes its annual return to Oceanside Harbor, Calif., this weekend in what has become the second largest beach soccer festival in the world. More than 30,000 people are expected to watch and participate over the three days of activities that combine sand soccer competitions with beach festival fun. The new web site will feature photos, videos, a competition leader board and Twitter updates covering the weekend activities.

Phase II of the web project will include a "where to buy" interface, which will simplify a consumer's search for COOP products while giving more visibility to the brand's retail partners. The next phase will also include a media portal that will provide media outlets with quick and easy access to low- and hi-res product images and press releases.

"Our goal with this new site is to elevate the user experience," Bryan said. "Whether a first time visitor, a returning customer, or a die-hard fan of the brand, the new COOP web site will be engaging at every visit."

Visit www.coop-sports.com for the new COOP web site experience.

SOURCE COOP