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IGT Systems at BorderTown Casinos to Maximize Floor Performance
Apr 18, 2012 (06:04 PM EDT)
LAS VEGAS, April 18, 2012 /PRNewswire/ -- International Game Technology (NYSE: IGT) today announced the planned placement of its industry-leading systems at two BorderTown properties upon receipt of regulatory approval. The IGT systems are replacing BorderTown's current competitor systems.
"We were attracted to IGT's systems because they provide a solution that will allow us to deliver successful game experiences to our players," said Jerry West, General Manager, BorderTown. "The ability to manage the games and themes on our floor to cater to our players' preferences will enable us to deliver a more valuable entertainment experience."
IGT's Advantage and sbX® systems will enable BorderTown Casinos to deliver engaging player experiences by quickly making decisions regarding game content and themes. They will also be able to successfully integrate a one-card solution that would drive player loyalty to allow for cross-property credit and rewards, something which was previously unattainable with their existing system.
"We are so pleased that BorderTown has chosen IGT as its systems solution provider," said Eric Tom, IGT EVP of North America Sales & Global Services. "By choosing IGT's holistic systems vision shortly after implementing a competitor's solution, our current IGT customers are provided an even stronger sense of validation."
sbX® integrated system will provide BorderTown with the ability to show server-based driven apps through a secondary window on all IGT games, which deliver offers and other perks of play to its players, right at the game, without having their play interrupted.
Please visit IGT.com/systems to find out more about IGT's industry-leading systems that provide casino operators with cutting-edge ways to optimize ROI's and enhance player experience.
International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at www.IGT.com or follow IGT on Twitter at @IGTNews or Facebook at www.facebook.com/IGT.