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BohoMamma Receives an Honoree by the 2012 Webbys
Apr 13, 2012 (03:04 PM EDT)


A Little Engine that Could Receives an Honoree in Lifestyle Website by the Webbys

NEW YORK, April 13, 2012 /PRNewswire-iReach/ -- BohoMamma was awarded an Honoree in the Lifestyle Website Category by the 2012 Webby Awards. Other honorees include Martha Stewart, iVillage and Lucky Magazine, so in addition to being proud of our work; grateful to be recognized; and, honored  to stand next to such large media players in the Website Lifestyle Category, we consider ourselves to be the little engine that could.

(Photo: http://photos.prnewswire.com/prnh/20120413/CG87408)

BohoMamma, a webzine for women offering a profoundly beautiful and lyrical spin on empowering women to be inspirational, fearless and to surround themselves with loveliness decided to create their own playbook.

BohoMamma was created by Shannon M. Kulik, the founder of HSquared Editorial and Brand Studios, a boutique editorial and brand management agency that develops digital content for companies and individuals.

The concept for BohoMamma came after the birth of Ms. Kulik's son in 2007. As a transplanted Southerner living in New York City, Ms. Kulik quickly realized the days of having a mom or aunts drop in to help care for a baby was out of the question. So, she turned to the Internet for answers on health, parenting, fashion, distractions, how-to's and quickly realized there was space on the Internet for a different vision of a site for women, especially urban mothers.

BohoMamma decided that background noise and too much advertising was the antithesis of a relaxing experience (so advertising was out); BohoMamma determined that many sites spoke to one aspect of a woman's life; either that of her role as mother, business woman, a woman interested in style or home decor, which essentially sent women to multiple sites every day in search of information that mattered to them and compartmentalized different aspects of a woman's life.

The decision was made by BohoMamma to create a lifestyle site for women; a site that represents and respects the myriad interests and aspects to a woman's character, including parenting, politics, fashion and opinion. How many moms have been dismissed in a conversation on politics because "she's a mother"? Or how many single women have been excluded from a conversation about marriage because "she's a single girl?"

The choice was made that a key focus of BohoMamma's mission was to empower women and so the decision was made that BohoMamma would not produce any story which contained gossip (good or bad) against other women.

BohoMamma wants to expand the conversation that women have with each other. BohoMamma hopes to include all women and all opinions in the conversation; so that women recognize their support comes from the stories, the experiences, ideas and the inspiration that each of us brings to the table.

As a small site, with a Publisher/Editor-in-Chief who makes her living producing digital content, the site enjoys the use of applications and software that have yet to make their way to other large-scale sites. BohoMamma produces its Newsletters in WebDoc; it has just created its first Digital Magazine; it has created a site in the 'pin' style format in hopes that the content is easy to view and to manage; it includes sound tracks from Sound Cloud. Essentially, it is utilizing the site to test new applications and new ways to interact with its users.

When asked what she hopes her readers get from the site, Ms. Kulik said, "Our goal is to serve as the spark that reminds women that we can and should be the influence, the creative force, the muse and the artistry in our lives. The biggest compliment for me would be to receive an e-mail from a reader who had decided to create her own blog; or to write a book; or to create a garden. I want women claim their space in this world and to find their voice within it."

BohoMamma would like to thank The Webby's for their recognition of our work. We would also like to congratulate all other Honorees in our category of Lifestyle Website. 

Media Contact: Shannon Kulik of HSquared Editorial and Brand Studios, 646-279-1003, smk@hsquarededitorial.com

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SOURCE HSquared Editorial and Brand Studios