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Straightline Hires Yer Xiong as Strategist
Apr 10, 2012 (05:04 PM EDT)
NEW YORK, April 10, 2012 /PRNewswire/ -- Straightline is pleased to announce the recent addition of Yer Xiong to the strategy team. As the newest member of the team, Yer is committed to uncovering key stakeholder insights that inform actionable brand strategies. She has experience working with consumer healthcare brands from her work at Seiden Group.
"Yer has a strong background in consumer branding and behavioral research that fits well with the opportunities our clients are seeking to exploit," said Maryann Stump, Senior Director of Strategy. "We are thrilled to welcome Yer. Her proven ability to increase equity with respected brands such as Citracal is an asset to our team," added Michael Watras, President and CEO.
At Seiden Group, Yer worked with consumer healthcare brands such as One-A-Day and Citracal to develop clear, focused brand strategies that guided architecture and new product pipeline development. She has also worked with clients to create and launch new consumer healthcare brands.
Yer has a B.A. in Psychology from Columbia University. As an undergraduate, she worked at Columbia Business School as a behavioral and marketing research assistant studying the intellectual property of brands.
Straightline, founded in 1994, is a strategic brand consulting firm that builds value for market leaders and emerging companies around the world by creating and implementing powerful brands. The firm is frequently called on to help companies successfully navigate times of great change – from M&A activity to rapidly changing market conditions and evolving business strategies – with strategic brand tools that help galvanize employees, amplify competitive advantages and position for sustainable growth. Clients include some of the world's leading enterprises, Including Xerox, Madison Square Garden, Pfizer, Thomson Reuters, Time Warner And T-mobile.
Contact: Jessica Orkin, Managing Director, +1-212-941-0700