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Content2Conversion Conference Attracts Major Brands In B2B
Apr 06, 2012 (10:04 AM EDT)


Educational Conference On New B2B Engagement Models Attracts Executives From Fortune 500 to Venture Backed Start-Ups

HASBROUCK HEIGHTS, N.J., April 6, 2012 /PRNewswire/ -- B2B marketing executives in fields ranging from health care to financial services to high tech will be in attendance at DemandGen Report's (DGR) first annual Content2Conversion Conference, Tuesday, April 24th, at the Times Center in Manhattan.  As organizations adjust to buyer-driven market demands, content marketing has become an increasing priority among B2B marketers. The educational and networking event will focus on content development and execution strategies, as well as how to utilize content to drive demand.

In addition to its content marketing focus, the Content2Conversion Conference also will provide a unique networking environment, as DemandGen Report welcomes a wide variety of B2B marketers working in a variety of industries. Registrants include executives from mega brands such as A&E, American Express, CBS Interactive, Google, GE Healthcare, Hess Corporation, Morgan Stanley and Pitney Bowes.

Research shows that 9 in 10 organizations market with content, regardless of company size or industry, and navigating this trend is an evolving process. On average, marketers spend more than a quarter of their budget on content marketing, and 60% of companies plan to increase that spending.

"Interest in the Content2Conversion Conference has far exceeded our expectations," says Andrew Gaffney, Editor of DemandGen Report. "As the event nears, our list of prominent speakers and attendees is quickly growing, with representatives from Fortune 500 companies such as Google and American Express to venture backed start-ups in the field including Eloqua and HubSpot."

Hosted by DemandGen Report, the B2B Content2Conversion Conference is an educational event focused on empowering B2B marketers with strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions. The event will be held Tues. April 24 in New York City at The Times Center. Click here for more information or to register.

About DemandGen Report
DemandGen Report (DGR) is a targeted e-media publication spotlighting the strategies and solutions that help Business-2-Business (B2B) companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multichannel demand generation efforts. DemandGen Report is the only information source directly focused on this rapidly emerging business discipline.

SOURCE DemandGen Report