Unedited news and product information from vendors.
GlobalSpec Named Indium Corporation's Marcom Vendor of the Year
Apr 03, 2012 (04:04 PM EDT)
GlobalSpec digital media programs credited with helping to increase Indium's awareness, demand and engagement in the industrial sector
EAST GREENBUSH, N.Y., April 3, 2012 /PRNewswire/ -- GlobalSpec, the leading provider of digital media solutions designed to connect industrial marketers with their target audience of engineering, technical, industrial, scientific and manufacturing sector professionals, has been named Indium Corporation's Marcom Vendor of the Year for 2011.
GlobalSpec provides a variety of unique and customizable online marketing solutions to help industrial suppliers like Indium reach and connect with an active community and get the right message in front of the right audience.
Through its supplier profile on GlobalSpec.com, Indium is able to build demand and position the company as a thought leader in its industry by sharing not only its product catalog but also posting product announcements, technical articles, news and videos to its profile.
Indium built awareness through several GlobalSpec e-newsletters, reaching an engaged readership in industries and markets such as alternative and renewable energy and electronic components.
"GlobalSpec has proven to be a successful and meaningful partner," said Rick Short, director of marketing communications for Indium. "Their staff and services are focused on helping us achieve our goals – and, together, we succeed. This proves their value."
Indium will also take advantage of one of GlobalSpec's more recent digital media offerings and host a custom Webinar in May. These events are an ideal way to inform, educate and influence a targeted audience of engineering, technical and industrial professionals and build credibility and brand awareness.
"We are proud to receive this honor from such a valuable partner as Indium Corporation," said Brian Carter, senior vice president of sales for GlobalSpec. "Indium makes excellent use of a range of GlobalSpec products to connect with their audience. They are truly on the leading edge of digital marketing in the industrial sector."
About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading provider of digital media solutions designed to connect industrial marketers with their target audience of engineering, technical, industrial, scientific and manufacturing sector professionals. GlobalSpec provides its registered users with a domain-expert search engine to search more than 50,000 supplier catalogs by specification, a broad range of proprietary and aggregated Web-based content, over 15 annual online events, and more than 70 e-newsletters - helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. For suppliers, GlobalSpec helps generate awareness, demand and engagement opportunities among the professionals they are looking to reach – from inbox to desktop, through networks and via real-time engagement.
About Indium Corporation
Indium Corporation is a premier materials supplier to the global electronics, semiconductor, solar, thin-film and thermal management markets. Products include solders, preforms, and fluxes; brazes; sputter targets; indium, gallium, and germanium chemicals and sourcing; and Reactive NanoFoil®. Founded in 1934, Indium Corporation has global technical support and factories located in China, Singapore, South Korea, the United Kingdom, and the USA.
SOURCE GlobalSpec, Inc.