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UBM TechInsights: NVIDIA Wins Insight Award for Most Innovative Device for Mobile Applications
Mar 29, 2012 (03:03 PM EDT)

Tegra 3 Processor acknowledged for innovative use of multiple cores for high-end mobile platforms

OTTAWA, Ontario, March 29, 2012 /PRNewswire/ -- UBM TechInsights, the leader in technology and IP consulting, is pleased to announce NVIDIA as the winner of the Most Innovative Device for Mobile Applications for their Tegra 3 applications processor in the 10th Edition of the Insight Awards.


UBM TechInsights' circuit analysis confirmed the unique layout and architecture of NVIDIA's latest processor.  The incorporation of four ARM® Cortex™ -A9 core processors, along with a fifth "companion" core processor, in the Tegra 3 allowed NVIDIA's device to stand alone in a competitive market of application processors optimized for the fast-growing smartphone and tablet markets.

NVIDIA's incorporation in their design of Variable Symmetric Multiprocessing (vSMP) also drew the attention of TechInsights' judging panel.

"The use of four ARM cores in demanding applications with a fifth 'companion' processor dedicated for low power functions, while the other four cores were shut down, was an incredibly unique feature," said Joel Martin, Senior Vice President Marketing and Product Management. "In a market that has grown as quickly as the tablet and smartphone industry, NVIDIA must be recognized for being the first to market with a quad-core applications processor that satisfies the demands of consumers for portable devices with more processing power.  They have set the benchmark."

UBM TechInsights has done extensive research and analysis on the NVIDIA Tegra 3 applications processor including examination of the device at the package and die level and identification of the locations of standard logic, I/O, embedded memory areas, and major mixed-signal blocks.

Since its introduction over a decade ago, the Insight Awards remain as the only industry-recognized program to celebrate engineering design and innovation.  Winners are chosen independently from a judging panel consisting of senior analysts and engineers to ensure that devices submitted for consideration are evaluated on the merits of their design and technical achievements.   

About UBM TechInsights

UBM TechInsights provides professional services and essential intelligence to manage technology and Intellectual Property (IP) portfolios. With over 20 years of experience in technical analysis and IP matters UBM TechInsights provides a comprehensive IP management process that delivers maximum strategic advantage and financial returns for customers around the world. The company provides information and customized services in IP, Technical Intelligence, and Business Intelligence for each stage of the IP lifecycle. Global markets served include Automotive, Clean Technologies, Consumer Electronics, Investment, Legal, Medical Devices, Semiconductors, and Software. For more information, please visit

SOURCE UBM TechInsights