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Falken Tire Announces its Largest Social Media Campaign to Date, Tied to Porsche 911 Carrera Giveaway
Mar 16, 2012 (02:03 PM EDT)

Promotion focuses on Falken's Azenis product line "bred from racing DNA"

FONTANA, Calif., March 16, 2012  /PRNewswire/ -- On the eve of the start of the 2012 season of the American Le Mans Series, Falken Tire, a leader in high performance tire technology for cars and trucks, will launch its largest social media campaign ever, focusing on the Azenis product line, and culminating in an aggressive giveaway contest featuring a brand new 2012 Porsche 911 Carrera as the featured Grand Prize.  The all new chassis of 2012 Porsche 911 is commonly referred to by enthusiasts as the 991, and is arguably one of the hottest supercars around the globe today.

The contest will get its biggest boost over the ALMS 12 Hours of Sebring race weekend March 16-18, with the release of a new Falken television commercial on Sunday, the 18th, which will promote the Azenis tire line, its motorsports lineage, and a social media tie-in with Facebook and the popular CityVille simulation and social network game.

Reaching more than 54 million monthly users, CityVille has generated worldwide attention.  By entering the game through Facebook, players will compete on a Falken-branded racetrack and have an opportunity to earn a Falken themed racecar. 

"This is one of the largest promotions online," stated Andrew Hoit, Falken Vice President of Marketing.  "The growth of this form of social media is just astonishing, and when you add in the inherent value of Facebook and its strong appeal of 'Likes,' this program reaches our loyal fans, as well as new eyeballs from consumers who may try our brand for the first time. 

"We want to give our fans and CityVille players an opportunity to go online, 'Like' us and have an opportunity to win an incredible sports car," Hoit added.

Marking the beginning of a year-long social media campaign driving awareness of Falken's high performance Azenis line, both the TV commercial and the sweepstakes are intended to expand Falken's online presence. 

In preparation for its debut at the 12 Hours of Sebring on March 17, Team Falken Tire has taken delivery of a brand new 2012 Porsche GT3 RSR racecar chassis and is prepared to take a leading role in the demanding GT class of the American Le Mans Series.  Veteran Drivers Wolf Henzler and Bryan Sellers will return to pilot the car.  The veteran duo secured two wins for Team Falken in last year's series, at Mid-Ohio Sports Car Course and the Baltimore Grand Prix.  The Porsche racecar runs on Azenis race slicks.

Falken Tire, a subsidiary of Sumitomo Rubber Industries, launched its brand in its native country of Japan in 1983, and was introduced to the North American market two years later.  Initially, Falken was created as the flagship high performance radial brand under Ohtsu Tire and Rubber. Now, more than two and a half decades later, Falken has taken a leadership role while continuing to focus on UHP (Ultra High Performance) products as it utilizes professional motorsports such as professional drifting and the American Le Mans race series to further develop improve and market passenger vehicle products for worldwide distribution.

Falken Tire is based in Fontana, California, which is the corporate headquarters and West Coast distribution center for North American operations.  Additional Falken Tire distribution locations in the U.S. include warehouses in Tennessee, New Jersey and Texas.  For more information, visit Falken Tire's website at and its enthusiast site at

Falken Media Contacts: 

Nick Fousekis 

James Yim


SOURCE Falken Tire