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MWW Group to Host Social Media Week Panel Discussions on Online Community Building and Digital Campaign Strategies
Feb 14, 2012 (03:02 PM EST)

Speakers Include Digital Leads for Obama Campaign and U.S. State Department - Panels Hosted By MWW's Jared Hendler, EVP and Global Director of Digital & Creative and Ephraim Cohen, EVP of Tech and Digital Content

NEW YORK, Feb. 14, 2012 /PRNewswire/ -- MWW Group (, one of the top ten global independent public relations firms, will host two events during this year's Social Media Week in New York City on online community-building and digital strategies, including a panel featuring the leaders of Obama for America's digital efforts discussing their vision for 2012 and beyond.

"Social Media Week is one of the very few true global forums for innovative companies, thought leaders, and digital experts to come together and discuss current trends in emerging and social media," said Michael W. Kempner, president and CEO of MWW Group. "The two panels MWW Group is hosting are particularly relevant in the next year: learnings for organizations of all shapes and sizes from the Obama campaign's ground-breaking digital team, and strategies for building and bridging online communities for activation in the real world. Both events are sure to be filled with insights and strategies to help brands matter more."

The first panel, "Building Community: Combining Real World Experience with Online Social Networks," will be held on February 15, featuring Ephraim Cohen, executive vice president, technology and digital content at MWW Group and Tiffany Guarnaccia, director of PR and Communications at emusic. This discussion will examine how companies and brands combine online and offline strategies to create both gb2b and consumer communities with the highest levels of engagement.  The panel, which follows keynote speaker John Winsor, CEO of Victors & Spoils, will review best practices for three key areas of community building: attracting and building the right audience through a combination of physical events, social media and targeted marketing; gaining valuable research insights through activities like co-creation; and activating communities to lead word-of-mouth marketing programs.

On February 17, MWW will host "Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond." Opened by Jared Hendler, executive vice president, global director of digital and creative at MWW, the panel will feature Obama for America's Chief Digital Strategist, Joe Rospars, and Digital Director, Teddy Goff, in a discussion moderated by Andrew Rasiej, founder of Personal Democracy Media and techPresident. The panel will cover shifts in the technological landscape since the ground-breaking 2008 campaign, and new best practices in financing, messaging, and mobilization that are being applied not only to the 2012 presidential campaign, but for all kinds of organizations this year and beyond. The panel discussion will be preceded by a keynote delivered by Alec Ross, senior advisor for innovation in the Office of Secretary of State Hillary Clinton and former convener for Obama for America's Technology, Media & Telecommunications Policy Committee.

Social Media Week is a twice-annual event that convenes more than 60,000 participants to discuss emerging trends in technology, social media, and mobile.  This year, Social Media Week is being held February 13-17 in twelve cities across the globe, including Hamburg, Hong Kong, London, Miami, New York, Paris, San Francisco, Sao Paulo, Singapore, Tokyo, Toronto and Washington DC.

For more information on creating an event or participating in pre-existing events, please visit:

Wednesday, February 15
Building Community: Combining Real World Experiences with Online Social Networks
3:00 PM5:00 PM EST
Advertising & Marketing Content Hub at JWT
Free Registration Online

Friday, February 17
Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond
12:00 PM2:00 PM EST
Social & Environment Change Hub at Thomson Reuters
Free Registration Online

About Social Media Week
Social Media Week is owned and operated by Crowdcentric Media LLC and is a global platform connecting people, content, and conversation around emerging trends in social and mobile media.  Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media's role in society. To learn more about Social Media Week, visit, Facebook, Twitter and LinkedIn.

About MWW Group
MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."

To learn more about MWW Group, visit, Facebook, Twitter and LinkedIn.