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Nickelodeon Announces Series Pick-Up, Development Slate for "NICKMOM" -- the Brand-New Content Destination for Today's Moms
Feb 08, 2012 (03:02 PM EST)
New Stand-Up Comedy Series -- NickMom Night Out -- Gets Greenlight; Programming Slate Features More than 50 Projects in Development
NEW YORK, Feb. 8, 2012 /PRNewswire/ -- Nickelodeon announced a new series pick-up and its development slate for NICKMOM, the prime-time, advertiser-supported television comedy block and convergent web site designed specifically for today's moms. The network picked up 26 episodes of the stand-up comedy series NickMom Night Out for the TV block, which will launch in 4Q and air in prime-time on Nick Jr. Also announced were more than 50 projects in development spanning TV and digital and including work from stand-up comedian and actress Caroline Rhea; actor/author Annabelle Gurwitch; and Madeleine Smithberg of Mad Cow Productions (The Daily Show with Jon Stewart).
"As a 6-year veteran of motherhood, I know the importance of celebrating the funny moments of being a mom, and finding that rare and coveted 'me time,'" said Bronwen O'Keefe, Senior Vice President, NICKMOM. "With NICKMOM, moms everywhere will have a place to go where they can decompress from their busy days with a dose of laugh out loud comedy."
NICKMOM's series pick-up:
NICKMOM's development slate includes a mix of talk shows, stand up, sketch comedy, hidden camera, game shows and more:
Nickelodeon also today announced that Johnson & Johnson, Target, General Mills and Reckitt Benckiser have signed on as sponsors for NICKMOM. These multi-million dollar deals will include brand integration, content development and sponsorships across both the NICKMOM TV block and NICKMOM.com.
The NICKMOM nightly TV block, launching this fall on Nick Jr., will feature a mix of original long- and short-form programming, including talk shows, stand-up and sketch comedy, hidden camera and more. NICKMOM.com blog debuted last November and currently features editorial franchises, photos and video. Throughout this year, the site will evolve into a robust, mom-focused humor site complete with more editorial, photos, videos, gaming and community, becoming a fully integrated site timed to the TV launch.
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).