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FordDirect Debuts DealerConnection Elite Service for Dealers at the National Automobile Dealers Association (NADA) Convention
Feb 04, 2012 (11:02 AM EST)
Enhanced website solution helps dealers connect with their customers and drives sales and service opportunities - pilot dealers experienced 13 percent visitor to lead conversion rate
DEARBORN, Mich., Feb. 4, 2012 /PRNewswire/ -- FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today the launch of its new website solution for Ford and Lincoln Dealers, DealerConnection Elite. Developed by FordDirect with the Ford National Dealer Council, the Ford Dealer Advisory Board, and a group of more than 40 pilot dealers, DealerConnection Elite gives dealers more options to customize their websites based on the needs of potential and existing customers.
"DealerConnection Elite provides Ford Motor Co. dealers a competitive advantage with complete customization, integration with Ford assets, world-class service and enhanced functionality all at a fraction of the cost you'd normally pay," said Todd Ouellette, owner, Long-Lewis Ford Lincoln and member of the National Ford Dealer Council. "At just $699 per month, this is an extremely good value for the Dealer."
Ford and Lincoln dealers can upgrade to DealerConnection Elite, replace their current DealerConnection base website and access a wealth of new features including:
"With the constant evolution of consumer vehicle shopping, it is important for dealers to provide the most enhanced online customer experience," said Valerie Fuller, COO of FordDirect. "DealerConnection Elite offers a customizable and controllable web solution that helps dealers attract interested car buyers whether they are searching from their computer or smartphone and turn them into customers."
The DealerConnection Elite website solution is powered by technology from ClickMotive.
FordDirect's DealerConnection Video Showroom is utilizing the vSHOC and Publisher platforms powered by SiSTeR Technologies.
More than 2.7 million unique monthly visitors come to DealerConnection websites. Last year, more than 100,000 new vehicles were sold through DealerConnection Internet sales leads.
FordDirect (forddirect.com/dealercenter) is a joint venture between Ford Motor Company and its franchised dealers to create a comprehensive Web presence for dealers and provide digital marketing services that help dealers sell more cars and trucks. FordDirect provides dealers new and pre-owned marketing services, call tracking, lead management solutions, dealer websites, search optimization and marketing, database marketing, marketing services for regional dealer advertising groups and other digital services. Sales from FordDirect Internet referrals represent 22 percent of total Ford Motor Company retail sales. FordDirect is headquartered in Dearborn, Mich.