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Carfax Reports Increase Online Sales Leads
Feb 05, 2012 (10:02 AM EST)
Study Shows Dealers Nearly Double Customer Leads Per Day with Carfax Reports
CENTREVILLE, Va., Feb. 5, 2012 /PRNewswire/ -- Dealers that include Carfax Vehicle History Reports with their online listings get more sales leads per day. A joint study from Lemonfree.com and Carfax shows that dealers get 73% more daily customer leads by linking Carfax Reports to their listings. Giving online shoppers the information they need up front helps them buy faster and with greater confidence.
"Having free Carfax Reports available on Lemonfree.com saves our users time and money when buying a car," said Dan Legal, COO of LemonFree. "With just a click of a button, the user sees an overview of the car's history and that's really powerful information for the consumer to have."
Lemonfree.com and Carfax reviewed nearly five million vehicles listed on the lemonfree.com website for the study. Beginning Aug. 1 last year, Lemonfree.com gives online shoppers free access to Carfax Reports run by dealers directly from their vehicle listings.
"Consumers trust the Carfax name and look for Carfax information when making their dealer choice," said Bill Eager, vice president of Carfax. "This study is further proof that Carfax Reports help dealers sell more cars."
Lemonfree.com lists millions of used cars annually from sellers across the U.S. and Canada. For more information, visit www.lemonfree.com.
About Lemonfree.com, Inc. (www.lemonfree.com)
About Carfax (www.carfax.com)
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