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Quadron Data Solutions Enables Straight Through Processing with AccountQ™ Upgrade
Jan 24, 2012 (01:01 PM EST)

Launches integration with Salesforce CRM

ORLANDO, Fla., Jan. 24, 2012 /PRNewswire/ -- Quadron Data Solutions, provider of data management solutions and an affiliate of Fetter Logic Inc., today announced upgrades to its account opening solution, AccountQ.  The upgrade will provide advisors and brokers with a seamless account opening solution that automates the flow of customer information from Salesforce CRM directly into AccountQ and the firm's entire account opening process.  The solution leverages Quadron's existing integration capabilities and Salesforce CRM's capabilities to ensure an efficient exchange of data.

This integration greatly increases the speed and accuracy by which accounts are opened and decreases Not-In-Good-Order (NIGO) rates as well as the chance for manual error.  Additionally, it will help firms to further automate their account opening process and adds additional efficiencies and capabilities for straight through processing.  Combined with other AccountQ features, this new integration will allow an Advisor to create a new account, complete and obtain all the necessary paperwork and approvals and have an electronic record of the new account without ever needing to manually enter customer information.

David Fetter, CEO, Quadron Data Solutions said:  "With FINRA regulations such as 2090 and 2111 coming into effect this year, it is now more important than ever to have a holistic view of customer data.  But what's really exciting about this CRM integration is that it simultaneously supports those regulatory requirements, and is a real value-add for the Advisor.  By streamlining the account opening process, reducing manual data entry, automating the completion of paperwork and providing automated workflow for principal review and approval, AccountQ allows an Advisor to open accounts more rapidly, with fewer errors and markedly lower NIGO rates.  We've worked hard to maximize the value of AccountQ and other Q-Suite products by bundling features in the same solution that bring greater efficiency and effectiveness across the entire firm."

AccountQ is part of Quadron's Q-Suite, a series of seamless end-to-end solutions for broker-dealers and financial professionals. This centralized tool allows financial services firms and advisors to streamline new account opening and management functions, regardless of where the account custodied.  The Q-Suite includes applications for account management (AccountQ), pre-trade compliance supervision (ComplianceQ), commission reporting (EarningsQ) and business reporting and analytics (ReportQ).  All of Quadron's Q-Suite products are supported by Fetter Logic's industry-leading data warehousing technology, DataPro™ which eliminates data loss when information is passed through multiple systems.

Fetter Logic
Founded in 1997, Fetter Logic, Inc. provides services directly to its clients and to clients of its affiliates, Quadron Data Solutions and TransAd Partners. Fetter Logic provides the knowledge and experience needed to efficiently and effectively meet the growing demands on representatives, operations, compliance and the "C" suite in the retail wealth management industry including independent, bank and insurance company owned broker-dealers. Fetter Logic provides solutions for the front, middle and back office and has a data centric approach and works with clients to turn data into intelligence. More information can be found at:

Quadron Data Solutions
Quadron Data Solutions, an affiliate of Fetter Logic, provides technology-enabled solutions for independent, bank and insurance broker-dealers. The company's core platform includes DataPro, a proprietary data warehouse, and the Q-Suite, a set of comprehensive solutions that provide financial professionals with integrated applications for all of their data management and client reporting needs. The Q-Suite is comprised of: AccountQ, AdvisorQ, ReportQ, ComplianceQ, and EarningsQ. By leveraging data, technology and expertise, Quadron Data Solutions has created innovative and seamlessly integrated business processes and reporting solutions. For more information on Quadron, DataPro and the Q-Suite, please visit

SOURCE Quadron Data Solutions