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BMA-Minnesota Shares What's New in Search Marketing
Jan 24, 2012 (03:01 PM EST)
A panel of experts will discuss how business-to-business marketers need to stay educated in search and social marketing
MINNEAPOLIS, Jan. 24, 2012 /PRNewswire/ -- The Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host a panel discussion on the latest trends in search marketing. The session will be held on Feb. 14, 2012, at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn. from 8 a.m. to 9:15 a.m.
Featuring two local experts, the session will provide a case study with performance data, tactical insights from a marketing perspective including channel conflict, lead generation, social for B2B, LinkedIn and the latest on Google's algorithm and the impact on social. Panelists include:
"Search can be a better tactic for B2B lead gen marketing," said Hale. "With lots of channel conflict leads are easier to track with paid placement."
Nina Hale and her team have been working with Stratasys for the past year on SEO and PPC. As part of the presentation the panelist will discuss how social media is impacting natural search results (SEO) and what Stratasys is doing to increase its organic search. Additionally, the panelists will discuss specific marketing challenges, what was done, and results, along with insights and learnings along the way.
Sponsored by Minnesota's only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis.
The program will run from 8 a.m. to 9:15 a.m. with networking and continental breakfast beginning at 7:30 a.m. The cost of the event is $24 for BMA members and $48 for non-members. Attendees can register online at www.bmaminnesota.org through February 10. A limited number of walk-up registration is available.
About the Panelists:
About Business Marketing Association