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Mevio Ranks Among comScore's 15 Top Multimedia Entertainment Properties
Jan 20, 2012 (04:01 PM EST)
Ranking demonstrates the company's rapid growth and successful unification of all Mevio network channels.
SAN FRANCISCO, Jan. 20, 2012 /PRNewswire/ -- According to comScore's September 2011 rankings, Mevio's strategic channel unification move has advanced the online entertainment network to become one of the top 15 most watched properties in the industry.
comScore, a leader in measuring the digital world, announced that Mevio now reaches more than 5.8 million unique users per month in the U.S. alone, across its television-quality video entertainment channels, including comedy, music, celebrity news, finance, technology, health/fitness and more.
"By unifying our previously independent online channels, Mevio is now able to more accurately represent our significant growth, and underscore our increasing value to brand advertisers," said Ron Bloom, Mevio's CEO. "Our top 15 ranking on comScore reflects Mevio's focus on building a true entertainment network that combines the reach and frequency of traditional television with the interaction and accountability of the Internet."
Mevio has been increasingly attracting large brand advertisers and management expects the company's explosive growth will enable it to better serve brands that are interested in advertising on entertainment sites that deliver TV quality, original content.
Bloom continued, "Mevio is building a new type of entertainment network that is built from the ground up to provide brands with a way to connect with viewers around premium quality, produced for the net, entertainment."
Brand marketers are shifting larger and larger portions of their television budgets to the web. According to eMarketing, premium online video ads actually outperformed traditional television ads in recall and branding, making video advertising more appealing to agencies.
About Mevio – Bite Size TV
Mevio is the top online media entertainment network, producing and delivering big entertainment in short videos - creating the bite size TV phenomenon. With over 15 channels in everything from music to comedy, from tech to sports, from celebrity news to personal finance, Mevio's all-original, brand safe video shows are enjoyed by over 20 million unique visitors per month. Ranked in the top 15 of comScore's multi-media entertainment division, Mevio generates entertainment for the digital generation.
Contact: Anne Casanova