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Experian CheetahMail Welcomes Brookstone, DIRECTV, HUGO BOSS and LACOSTE to its Global Client Portfolio
Jan 19, 2012 (04:01 PM EST)
Experian Marketing Services' CheetahMail is tapped to drive digital-marketing programs for leading brands
NEW YORK, Jan. 19, 2012 /PRNewswire/ -- Experian® CheetahMail®, the leading global technology services provider of integrated email, social, mobile and display marketing, today announced the introduction of new brands to its industry-leading client base. Some of today's most progressive digital brands, including Brookstone, DIRECTV, HUGO BOSS and LACOSTE, all have recently signed on to become part of the Experian CheetahMail family and leverage the unrivaled customer service and technology for which CheetahMail is so well-known.
"We gained a valued partner with CheetahMail. Their expertise and commitment to gain a deeper understanding of the Brookstone customer is impressive," said Jeff Rohling, Brookstone vice president, general manager of Direct Channel. "CheetahMail continues to develop tools that adapt to evolving shopping behaviors — providing consumers with information where, when and how they want it."
According to HUGO BOSS, "When we signed on with Experian CheetahMail, they really worked to understand our business. CheetahMail is definitely an extension of our team — a progressive, strategic and hard-working extension that we certainly wouldn't want to be without."
"We couldn't be more thrilled to work with companies of this caliber. Each made the decision to move their program to Experian CheetahMail for a variety of reasons, but our technology innovation, vision for the future of digital marketing, and of course our complete obsession with our clients were all important factors," said Rachel Bergman, general manager Experian CheetahMail. "We really try to focus on what's most important to our clients, as that is what has made us the largest email services provider in the world. We look forward to exceeding the expectations of these brands over the years to come."
About Experian CheetahMail
About Experian Marketing Services
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
SOURCE Experian CheetahMail