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Zen Entertainment Launches Suite Of New PC And MAC-Compatible Applications for its Popular Free-to-play Games Network
Jan 19, 2012 (04:01 PM EST)


LAS VEGAS, Jan. 19, 2012 /PRNewswire-iReach/ -- Zen Entertainment, Inc. (ZEN), a leading provider of online games and gaming platforms, today announced that its brand partners can now offer players access to its free-to-play, casino-style games network through a new suite of player interface applications. This suite includes a new state-of-the-art MAC and PC compatible browser-based application, as well as an enhanced and updated downloadable application.

These new interfaces give players of ZEN's popular games, like WWE Poker and South Point Poker, greater choice and ease of play.  ZEN expects to add an iPad application to its interface suite in the coming weeks.

Craig S Billings, Chief Executive Officer of ZEN explains, "This launch represents a milestone in the evolution of our network.  Players can now join tournaments from an intuitive, 'instant access' browser application or through the more traditional, 'poker-centric' downloadable application.  Interface flexibility is increasingly important as we position our network to serve the social games player, the 'freemium' player and, ultimately, the wager-focused player."   

ZEN's new PC and MAC browser software suite offers players access to ZEN's shared $100 thousand prize pool, plus the benefits of robust 24/7 player liquidity.  The ZEN network offers free-to-play tournaments starting every two minutes around the clock.

"Today's online player demands choice. They want to be free of platform limitations," added Luisa Woods, ZEN's Chief Marketing Officer. "We intend to meet that demand through technology, allowing our players and network partners to make playing on ZEN a fun, smooth and technically easy experience."

Since joining ZEN in May 2011, Mr. Billings has worked to build a seasoned team of gaming veterans and to refocus the company's strategic vision. He explained, "We see an accelerating convergence between social games and ultimately wager-based play.  We are positioning our product to meet those demands and serve an increasingly sophisticated range of online games consumers.  This strategy lets our network partners position themselves on the forefront of the rapidly evolving online games industry quickly and affordably."

About ZEN™ The ZEN Entertainment Network® (ZEN) offers its partners seamless access to its leading free-to-play online games network. The ZEN Tournament Cloud™ offers a social, fun, and rewarding experience for online players.It features competitive tournaments and a common prize pool of up to $100 thousand in monthly cash and prizes.  Our brand partners enjoy the opportunity to build communities of players in a U.S. legal, secure and state-of-the-art online environment.  

Media Contact: Luisa Woods Zen Entertainment Inc., 702 503 9135, lwoods@zenentertainment.com

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SOURCE Zen Entertainment Inc.