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Skinit, Inc. Appoints Fredrik Torstensson as Vice President of Sales and Business Development
Dec 22, 2011 (05:12 PM EST)

SAN DIEGO, Dec. 22, 2011 /PRNewswire/ -- Skinit, a leading provider of technology and products to customize personal electronic devices (PEDs) on-demand, has appointed Fredrik Torstensson as its Vice President of Sales and Business Development.


Mr. Torstensson, who has more than 20 years of experience in executive management, as well as experience in the OEM, consumer electronics, and wireless industry, will manage the company's relationships with customers worldwide and will be charged with identifying avenues for growth, prioritizing new technologies and market opportunities.

"Fredrik is a strong addition to our leadership team and he joins at a critical point in our company's rapid growth and expansion," said Darrin Hegemier, Chief Strategy Officer. "He brings a wealth of experience in the consumer electronics, OEM and wireless industry and a record of business leadership driving revenue-generating strategies."

Prior to joining Skinit, Mr. Torstensson was Vice President of sales and marketing and Interim, President and CEO at Comarco Wireless. Before that, he was Vice President of international sales and business development at Kyocera Wireless, EVP and GM of OZ Communication and Director of sales and business development at Ericsson North America's consumer products division.

"His vision and expertise are uniquely suited to accelerate our engagement with our customers, and identify new strategic partnerships and markets for our technology," said Hegemier. "We're confident that Fredrik will contribute greatly to the continued growth of Skinit."

Torstensson earned a Bachelor of Engineering degree from Chalmers University of Technology in Sweden, and an MBA in International Management from the University of Texas.

About Skinit, Inc.

Skinit, Inc. is the industry leader in on-demand personalization technology including the manufacture and distribution of customized products for electronic devices. Skinit's online ordering and customization tools allow consumers to create branded, designed, and personalized electronic device covers, or skins, using high quality 3M products. Skinit offers B2B On-Demand Personalization Platforms as complete turn-key or stand-alone hosted software and service solutions. Skinit products are available to customers on, a state-of-the-art online store, and through its partners in electronic device manufacturers and retailers.


SOURCE Skinit, Inc.