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It's a Social World: Social Networking Leads as Top Online Activity Globally, Accounting for 1 in Every 5 Online Minutes
Dec 21, 2011 (04:12 PM EST)
More than Half of the World's Internet Population Visited Facebook.com in October
comScore Releases Report: "It's a Social World: Top 10 Need-to-Knows About Social Networking and Where It's Headed"
RESTON, Va., Dec. 21, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report It's a Social World: Top 10 Need-to-Knows About Social Networking and Where It's Headed. The report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world. To download a complimentary copy of the report, please visit: http://www.comscore.com/it_is_a_social_world
"The emergence and widespread global adoption of social networks has vastly influenced human interaction on an individual, community and larger societal level, and underscores the convergence of the online and offline worlds," said Linda Boland Abraham, comScore CMO and EVP of global development. "Regardless of geography, social networks are weaving themselves ever more intricately into the fabric of the digital experience, opening a world of new opportunity for business and technology."
Key findings highlighted in the report include:
Top 10 Most Engaged Social Networking Markets Worldwide
The widespread adoption of social networking highlights the global appeal of this online activity. Of the 43 markets individually reported by comScore, 41 markets saw at least 85 percent of their respective online populations visit social networking sites in October 2011.
Analysis of the most highly engaged global social networking markets revealed that Israel led all countries with visitors spending an average of more than 11 hours on social networking sites during the month. Argentina ranked second at 10.7 hours, followed by Russian (10.4 hours) and Turkey (10.2 hours). The United States, at 6.9 hours per person, did not even rank within the top ten countries for social networking engagement.
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information please visit www.comscore.com/companyinfo
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SOURCE comScore, Inc.