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LiveJournal + Singapore = Shopping; Site to Drive USD $72m of Blogshopping in 2011
Dec 22, 2011 (11:12 AM EST)
SINGAPORE, Dec. 22, 2011 /PRNewswire/ -- LiveJournal, the world's first blogging and social media platform has come out as one of the strongest e-commerce players in South-East Asia, according to a December survey. Near half of the 1.2 million monthly users in Singapore visit LiveJournal to shop from over 50,000 "blogshops", selling everything from clothes and fashion accessories to muffins; mostly from home.
Each month, a blogshop has on average eight USD $15 transactions. This translates to a staggering USD $6m worth of monthly blogshop revenue.
Annelies van den Belt, CEO of SUP Media, the owner of LiveJournal.com, said "we are extremely impressed with driving up to USD $72m of e-commerce this year." She added that LiveJournal will launch a series of improvements to the blogshopping experience in the next 3 months on www.livejournal.sg .
Blogshopping is a very Singaporean phenomenon, having grown organically as a preferred way for Singapore entrepreneurs to enter into business. Only 10% of the blogshops earn more than USD $1,500 per month with the highest monthly revenue reported at USD $15,000.
Roshni Mahtani, CEO of Tickled Media, the publisher of LiveJournal in the South-East Asian markets, said, "With the Singapore e-commerce market estimated at USD $1.2 billion this year, we are proud that LiveJournal drives 6% of that. We believe blogshopping will continue to grow here as e-commerce represents the most cost-effective way to do business."
About Tickled Media Pte Ltd
This release was issued through WebWire(R). For more information visit http://www.webwire.com.
SOURCE Tickled Media Pte Ltd