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comScore Releases November 2011 U.S. Search Engine Rankings
Dec 16, 2011 (03:12 PM EST)


RESTON, Va., Dec. 16, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 65.4 percent of search queries conducted.

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U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in November with 65.4 percent market share, followed by Yahoo! Sites with 15.1 percent and Microsoft Sites with 15.0 percent (up 0.2 percentage points). Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent (up 0.1 percentage points).

comScore Explicit Core Search Share Report*
November 2011 vs. October 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch

Core Search Entity

Explicit Core Search Share (%)

Oct-11

Nov-11

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

65.6%

65.4%

-0.2

Yahoo! Sites

15.2%

15.1%

-0.1

Microsoft Sites

14.8%

15.0%

0.2

Ask Network

2.9%

2.9%

0.0

AOL, Inc.

1.5%

1.6%

0.1

*"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

More than 17.8 billion explicit core searches were conducted in November. Google Sites ranked first with 11.7 billion, followed by Yahoo! Sites with 2.7 billion and Microsoft Sites with 2.7 billion. Ask Network delivered 516 million searches, while AOL, Inc. rounded out the top five with 286 million (up 3 percent).

comScore Explicit Core Search Query Report
November 2011 vs. October 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch

Core Search Entity

Explicit Core Search Queries (MM)

Oct-11

Nov-11

Percent Change

Total Explicit Core Search

18,077

17,887

-1%

Google Sites

11,863

11,704

-1%

Yahoo! Sites

2,741

2,696

-2%

Microsoft Sites

2,678

2,684

0%

Ask Network

518

516

0%

AOL, Inc.

277

286

3%

U.S. Total Core Search

Google Sites accounted for 65.7 percent of total core search queries conducted, followed by Yahoo! Sites with 16.3 percent and Microsoft Sites with 14.0 percent (up 0.4 percentage points). Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.4 percent.

comScore Total Core Search Share Report*

November 2011 vs. October 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch

Core Search Entity

Total Core Search Share (%)

Oct-11

Nov-11

Point Change

Total Core Search

100.0%

100.0%

N/A

Google Sites

66.2%

65.7%

-0.5

Yahoo! Sites

16.3%

16.3%

0.0

Microsoft Sites

13.6%

14.0%

0.4

Ask Network

2.6%

2.6%

0.0

AOL, Inc.

1.4%

1.4%

0.0

* "Total Core Search" is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in these numbers.

Americans conducted 19.9 billion total core search queries in November. Google Sites ranked first with 13.1 billion searches, followed by Yahoo! Sites with 3.2 billion and Microsoft Sites with 2.8 billion (up 1 percent).

comScore Total Core Search Query Report
November 2011 vs. October 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch

Core Search Entity

Total Core Search Queries (MM)

Oct-11

Nov-11

Percent Change

Total Core Search

20,295

19,906

-2%

Google Sites

13,431

13,074

-3%

Yahoo! Sites

3,306

3,245

-2%

Microsoft Sites

2,762

2,785

1%

Ask Network

518

516

0%

AOL, Inc.

277

286

3%

"Powered By" Reporting

As a part of comScore's commitment to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of organic Core Explicit searches that are powered by Google and Bing. 

In November, 67.6 percent of searches carried organic search results from Google (vs. 67.7 percent in October) while 26.7 percent of searches were powered by Bing (vs. 26.1 percent in October).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.