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The Headlight App by SYLVANIA for Apple's iPhone and iPad: The Easy Reference for Replacement Automotive Lighting
Dec 13, 2011 (02:12 PM EST)


Free Apps Offer User-Friendly Interface, Helpful Information and Communication Tool All-In-One

HILLSBORO, N.H., Dec. 13, 2011 /PRNewswire/ -- Everything iPad and iPhone users need to know about replacement automotive lighting is now at their fingertips with the new, free SYLVANIA iPad and enhanced iPhone apps. To help quickly guide users to specific information, these apps feature an intuitive interface with enhanced vehicle filtering.

The SYLVANIA Headlight apps for iPads and iPhones, from the world leader in automotive lighting products, were designed to serve as complete reference tools, helping users quickly and easily find the correct replacement part numbers for their vehicle's headlights, taillights and all other automotive lighting accessories. Users can learn about the entire line of SYLVANIA products with performance photos and descriptions, view how-to videos on the SYLVANIA YouTube channel and connect with the brand through Facebook, Twitter and a customer service link. 

"These apps were designed to be really useful tools for everyone -- do-it-yourself consumers, automotive lighting installers, independent mechanics, small shop owners and auto parts store personnel," said Joe Verbanic, Marketing Manager for SYLVANIA Automotive Lighting. "They allow users to be empowered with the information and know-how they need at the touch of a button."

Developed by Fastrak Retail, LLC, the Headlight by SYLVANIA app for iPhones, an upgrade from last year's app, and the new Headlight for iPad app, both include a navigational dashboard home screen that easily guides users to the information they need. Users simply select a year, make and model to be shown a detailed listing of all replacement bulbs available for that particular vehicle along with a description and product performance photography.

"These apps include all replacement bulb information for model years 1958 through 2011 along with our newest product, SilverStar® zXe headlights," said Verbanic. "Whether you are looking for replacements for your classic car or want to upgrade lighting on your new vehicle, we've got it."

Users can download the apps using just a cell signal, and the replacement part guide can be accessed without internet access or cell phone reception, making these apps completely mobile. Internet connectivity is needed for some key areas of the app, such as the media section, which offers links to all of the SYLVANIA online social platforms and the All About SYLVANIA section, which connects directly to specific sections on the company's website. To highlight the benefits and functionality of the app, SYLVANIA has created a tutorial video, available on its YouTube channel.

Headlight by SYLVANIA and Headlight for iPad are available to download on iTunes for free.  

About OSRAM SYLVANIA Automotive Lighting

OSRAM SYLVANIA, together with OSRAM AG, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The company's global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 600 employees.  In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. More than 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand while products for the aftermarket are sold under the SYLVANIA brand.

About OSRAM SYLVANIA

OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM AG, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com or follow us on Facebook and Twitter.

DISCLAIMER

"This document constitutes neither an offer to sell nor a solicitation to buy or subscribe for securities. Any such offer will be made solely on the basis of the Securities Prospectus yet to be approved by the German Financial Supervisory Authority (BaFin) and published thereafter. The information legally required to be provided to investors will be contained only in the Securities Prospectus. The information contained herein is not for distribution, directly or indirectly, in or into the United States of America (including its territories and possessions of any State of the United States of America or the District of Columbia) and must not be distributed to U.S. persons (as defined in Regulation S under the U.S. Securities Act of 1933, as amended ("Securities Act")) or publications with a general circulation in the United States of America. This document is not an offer of securities for sale in the United States of America. The securities have not been and will not be registered under the Securities Act and may not be offered or sold in the United States of America absent registration or an exemption from registration under the Securities Act. The Issuer does not intend to register any portion of the offering in the United States of America or to conduct a public offering of the securities in the United States of America. This document is not an offer of securities for sale in the United Kingdom, Canada, Japan or Australia."

SOURCE SYLVANIA