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Vertical Search Works CEO Colin Jeavons to Moderate Panel at Search Insider Summit
Dec 08, 2011 (03:12 PM EST)
Jeavons to sit as judge of marketing debate between social media and paid search
NEW YORK and PARK CITY, Utah, Dec. 8, 2011 /PRNewswire/ -- Colin Jeavons, President and CEO of Vertical Search Works (VSW), a rapidly growing technology company that provides enhanced vertical semantic search and paid search for content creators, will be moderating a panel titled "What Delivers the Most Value for Brands: Search or Targeted Social?" tomorrow, Friday, December 9, at the Search Insider Summit at the St. Regis Deer Valley, sponsored by MediaPost.com.
Jeavons will sit in as the "judge" of a courtroom-style debate between Jon Elvekrog, CEO of 140 Proof, and Janel Landis Laravie, Co-Founder of Chacka Marketing. Elvekrog will describe how targeted social media marketing engages with active Web users, while Laravie will present the case for paid search marketing.
"This debate will go a long way toward answering a vital question for marketers regarding value for money in their online spend," said Jeavons. "While targeted social media advertising is certainly gaining popularity, search has proven to be incredibly effective over the last decade. I'm honored to have been selected as the moderator, and expect an insightful session."
The debate is scheduled for 10:15 a.m. MST.
About Vertical Search Works
Vertical Search Works' mission is to provide better, more accurate search to people seeking information, knowledge, products or services within their area of interest. VSW leverages proprietary semantic search technology which understands user intent better than traditional keyword-based search. Users can experience VSW Search™, a targeted vertical search engine, on the Web sites of major online content producers in the Food, Home & Garden, Weddings and Entertainment industries. The company also offers VSW FeatureLink™, which allows marketers to feature their products with an image and a 140-character call to action next to relevant content from VSW's online publishing partners. Marketers pay a fixed price cost-per-click and generate additional sales without the complexity of keyword bidding. VSW FeatureLink™ is complementary to all paid search and advertising models currently used by its publishers.
Vertical Search Works was formed from the February 2010 merger of Convera Corporation, a leading developer of search technology for the U.S. intelligence community, and Firstlight ERA, a leader in advertising sales technology. VSW is a privately held company headquartered in New York. For more information, visit www.verticalsearchworks.com.
SOURCE Vertical Search Works