SUNNYVALE, Calif., Dec. 6, 2011 /PRNewswire/ -- SK Planet, a wholly owned subsidiary of Korea-based SK Telecom (NYSE: SKM, KSE: 017670), today launched Sundew, a dynamic social question-and-answer service based on your trusted friend network. The app, which is available for Android and iOS, lets users pose a question to selected people in their contact list to get honest, fast and reliable answers immediately. Not satisfied with the response? Then cast the question to the Sundew community with a public query.

(Logo: http://photos.prnewswire.com/prnh/20111206/SF18150)

Sundew is designed to tap the sources you trust to help make a decision, get local tips or simply network. Sundew also lets you give back by answering other people's questions and be part of open-ended discussions.

Studies show that consumers overwhelmingly trust the opinions of friends and family over any others and Sundew gives them an easy way to get a quick answer from those closest to them. For instance, one study found 65 percent of consumers trust friends' product recommendations most compared to only 27 percent who prefer the advice of experts.

Sundew enables users to ask or forward questions to their contact list or to their friends' contacts to get unbiased opinions, suggestions and answers all within a trusted network, and have an unlimited around of lifetimes to ask questions. Once a question is posted, it will not be removed until it gets answered. Users can ask, answer or forward questions to anyone, anywhere in the world.

In an extensive beta test, SK Planet found that users asked about 1,100 questions – mostly about food and dining – and offered about 4,200 answers. The users on average had 359 in their contact lists.

Pricing and Availability
Sundew is a free Android and iOS app available for immediate download at the respective app stores.

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About SK Planet
SK Planet, a wholly owned subsidiary of SK Telecom, was established in October 1, 2011 with an aspiration to become a global platform innovator. As the lynchpin of SK Telecom's future growth, the company was spun off with the industry-leading platform businesses including T-Store, T-map, MelOn, Cyworld and hoppin, Korea's biggest mobile app store, mobile navigation, online music service, SNS and multi-screen premium video service. SK Planet is committed to building global platform business in Asia and other strategic markets. For more information, please visit www.skplanet.co.kr.

About SK Telecom
SK Telecom (NYSE: SKM, KSE: 017670) is Korea's leading telecommunications provider with more than 26 million subscribers, which accounts for more than 50% of the total market. The company, established in 1984, reached KRW 12.46 trillion in revenue in 2010. SK Telecom was the first to launch and commercialize CDMA, CDMA 2000 1x, CDMA EV-DO and HSDPA networks, and it currently provides cellular, wireless internet, mobile media, global roaming service and more. For more information, please visit www.sktelecom.com.

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Public Relations Contact:
Evie Carter
FortyThree, Inc.
Phone: 1-831-401-3175
Email: SK@43pr.com

SOURCE SK Planet