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Growth of Smartphones in Emerging Markets Creates New Challenges for Developers, Pyramid Finds
Nov 30, 2011 (03:11 PM EST)

CAMBRIDGE, Mass., Nov. 30, 2011 /PRNewswire/ -- With the shift from developed to emerging markets, from feature phones to smartphones, from 5 major OEMs to 10, the mobile broadband device market has been experiencing exceptionally fast-paced changes over the past several years. Relevant market knowledge is what will distinguish the successful content and OS and application developers from the unsuccessful ones in this arena in the coming years, according to Stela Bokun, Practice Leader on Mobile Devices and Consultant behind Pyramid's new Mobile Broadband Devices Insight Pack

Which platform to develop applications for? Will the returns of our investments into mobile content pay off in the medium to long run? Who are the most important players in the value chain and who we should partner with? How to position the company correctly in the scale vs. margin context, reach consumers by being relevant to the various players along the value chain, and provide a strong and scalable alternative to our competition? Those are some of the pressing questions that mobile content developers, as well as OS and application developers, are facing in the context of mobile broadband devices market of today.

Pyramid's Mobile Broadband Devices Insight Pack offers analysis on current and future trends in mobile broadband devices unit sell-through globally, device vendor competitive landscape, analysis of the most important distribution channels, as well as devices' revenue and average selling price evolution trends. This Pack also examines how this proliferation of mobile broadband is, in part, driven by the abundant array of available mobile broadband devices, such as smartphones, USB dongles and laptops, but is also giving rise to some new mobile device form factors, such as tablets. The Insight Pack's Report is delivered in PowerPoint format and accompanied by an Excel file that contains all the data underlying the report and forecasts, as well as one hour webinar session. It also includes a live session with a Pyramid Research consultant, giving you quick and direct insight into key trends.

To learn more, download a template of the report and excel file here.

The Mobile Broadband Devices Insight Pack is priced at $6490 and available for purchase online or through emailing

Industry Insight Packs are the latest addition to Pyramid's product portfolio. For more information on how Pyramid delivers strategic value through our consulting services, click here.

Pyramid Research ( offers practical solutions to the complex demands our clients face in the global communications industry. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a telecom research arm of the Light Reading Communications Network (, Pyramid Research contributes to the only integrated business information platform serving the $4 trillion global communications industry.

The Light Reading Communications Network ( combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry. With the power of this platform, leaders who build, deploy, finance and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. The Light Reading Communications Network is a division of UBM TechWeb (, the global leader in technology media and business information.


Press Contact:
Jennifer Baker
Marketing Director, Light Reading Communications Network
617 871 1910





SOURCE Pyramid Research