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Marketo's Maria Pergolino Wins 2011 Stevie® Award For Women In Business
Nov 18, 2011 (04:11 PM EST)
B2B Marketing Thought Leader Honored as Employee of the Year in 8th Annual Awards
SAN MATEO, Calif., Nov. 18, 2011 /PRNewswire/ -- Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced its senior director of marketing, Maria Pergolino, won the Employee of the Year award in the Computer Hardware & Software category at the eighth annual Stevie® Awards for Women in Business.
The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide. The awards are one of four Stevie Awards programs, which have been hailed as the world's premier business awards.
Pergolino has made significant contributions to the sales lead management and marketing automation space over the last 10 years. She has contributed dozens of blog posts to top-100 marketing blogs, such as MarketingProfs, and is co-author of Marketo's popular blog, Modern B2B Marketing, which has more than 16,000 subscribers. Her posts and papers hold the highest number of retweets of Marketo's marketing materials, and she has secured a Twitter following (@inboundmarketer) of more than 4,000 marketers.
Other notable accomplishments include co-authorship of three of the most successful social media, lead nurturing and lead scoring books created specifically for B2B marketers, entitled The Definitive Guides to B2B Marketing. The three Definitive Guides have been downloaded more than 50,000 times to date.
Pergolino's Stevie-winning achievements are yet another example of Marketo applying best practices of Revenue Performance Management to drive outsized growth. Pergolino and her team employ Marketo's own marketing automation and sales effectiveness solutions to fuel the company's hyper-efficient demand center. Through the use of its own products and thought leadership strategies, Marketo has seen tremendous growth over the last several years. Citing 1,486 percent growth from fiscal 2008-2010, Marketo was named 2011's #1 Fastest-Growing Private Company of Silicon Valley by the Silicon Valley Business Journal.
"Maria is a true B2B-marketing thought leader, with other professional acknowledgments including SLMA's 20 Women to Watch and 50 Most Influential People in Sales Lead Management," said Jon Miller, vice president of marketing at Marketo. "Adding Employee of the Year in the Stevie Awards for Women in Business is a well deserved recognition and Marketo is truly proud of her achievements."
More than 1,300 entries – a record for the competition – were submitted this year for consideration in 75 categories, including Best Entrepreneur, Women Helping Women, and Best Executive – Service Businesses – up to 2,500 Employees. In the latter category, Marketo's Amy Guarino, vice president of business development, was a finalist.
Finalists in the competition were chosen by business professionals worldwide during preliminary judging. Members of six final judging committees selected Stevie Award winners from among the Finalists during final judging. More than 200 professionals worldwide participated in the judging process this year.
Revenue Performance Management (RPM) Defined
Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo's vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.
Marketo is the global leader in Revenue Performance Management. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company's proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.
As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today's economy.
Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the "2011 CRM Market Leaders Awards Winner for Marketing Solutions," the 2010 CODiE award for "Best Marketing Solution," the "Best Sales and Marketing 2.0 Solution" from SellingPower and the "Best Marketing Automation Application" by Salesforce customers on the AppExchange. For more information, visit http://www.marketo.com, or subscribe to Marketo's award-winning blogs at http://blog.marketo.com/.
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.stevieawards.com.
Sponsors and supporters of the 8th annual Stevie Awards for Women in Business include the Business TalkRadio Network, Coloredge, Infogroup, KeyBank | Key4Women, Melilea International Group of Companies, SDL, and Smart Reader Worldwide.