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Half of American Workers Will Shop Online at Work This Holiday Season, According to CareerBuilder "Cyber Monday" Internet Usage Survey
Nov 27, 2011 (07:11 AM EST)
As non-work related Internet use rises, companies tightening policies
CHICAGO, Nov. 27, 2011 /PRNewswire/ -- Cyber Monday broke online sales records last year, and according to CareerBuilder's latest survey, the trend may be poised to continue. Fifty percent of American workers plan to spend time holiday shopping online at work this season – on par with 52 percent last year. Of these workers, 34 percent will spend one hour or more shopping (up from 27 percent in 2010) and 16 percent will spend two or more hours (up from 13 percent in 2010).
The survey – conducted August 16 through September 8, 2011, among 4,384 workers and 2,696 employers – points to a larger trend of increased, non-work related Internet activity met with steadily tightening online policies on the employer side. Half of U.S. companies monitor Internet and email use of employees, which is up from 47 percent last year.
"Most companies assume their employees use some of their break time on the Internet for shopping, checking social networks, and other general browsing, but when it starts adding up, workers need to be aware of company policies and any potential consequences," said Rosemary Haefner, vice president of human resources at CareerBuilder. "With more companies limiting or restricting online activity, e-shopping season is as good a time as any to be mindful of our Internet usage at work."
General Internet Usage
Two-thirds (65 percent) of workers spend at least some time conducting non-work related Web searches in a typical workday; 22 percent find themselves conducting non-work related Web searches at least five times a day.
Social Media Usage
More than half (56 percent) of workers on social networks check their profiles during their typical work-days – up from 49 percent in 2010. Of this group, around one in seven (15 percent) spends at least one hour a day browsing.
Workers need to be especially careful of what they post about their company publicly.
Personal Email Usage
Sixty-one percent of workers send non-work related emails during their typical workday – up slightly from 59 percent in 2010. Nineteen percent send more than five personal emails a day.
This survey was conducted online within the U.S. by Harris Interactive© on behalf of CareerBuilder among 2,696 U.S. hiring managers and human resource professionals and 4,384 U.S. workers (employed full-time, not self-employed, non-government) ages 18 and over between August 16 and September 8, 2011 (percentages for some questions are based on a subset, based on their responses to certain questions). With pure probability samples of 4,384 and 2,696, one could say with a 95 percent probability that the overall results have a sampling error of +/-1.48 and +/-1.89 percentage points, respectively. Sampling error for data from sub-samples is higher and varies.
CareerBuilder is the global leader in human capital solutions, helping companies target and attract their most important asset - their people. Its online career site, CareerBuilder.com®, is the largest in the United States with more than 24 million unique visitors, 1 million jobs and 40 million resumes. CareerBuilder works with the world's top employers, providing resources for everything from employment branding and data analysis to recruitment support. More than 9,000 websites, including 140 newspapers and broadband portals such as MSN and AOL, feature CareerBuilder's proprietary job search technology on their career sites. Owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company and The McClatchy Company (NYSE:MNI), CareerBuilder and its subsidiaries operate in the United States, Europe, Canada and Asia. For more information, visit www.careerbuilder.com.