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Craig Fine Joins ABC Financial as Regional Sales Director
Nov 17, 2011 (05:11 PM EST)

LITTLE ROCK, Ark., Nov. 17, 2011 /PRNewswire/ -- ABC Financial (ABC) is pleased to announce the hiring of Craig Fine as Regional Sales Director.  Steve Ayers, Senior Vice President of Sales and Marketing announced the news today.

Fine held the position of VP of Business Development at Conexion for over 10 years, which was founded and operated by his father Benson Fine, and most recently held the title of Director of Channel Sales for Motionsoft. "ABC is pleased to add such an industry veteran to our team.  His years of experience and knowledge will help to further ABC's sales and customer retention success, and we are all excited to welcome him to ABC," said Ayers.

About ABC Financial

Established in 1981, ABC Financial is the nation's premier provider of software, payment processing and marketing services to the fitness industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 3,000 clubs with approximately two million members nationwide. The company's industry-leading club management software, DataTrak, is the most complete web-based software in the health and fitness industry.

Media contact:
Steve Ayers, SVP Sales & Marketing

SOURCE ABC Financial