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New Study From 8thBridge Uncovers How The Top 200 Fashion Brands Use Social Media
Nov 15, 2011 (05:11 PM EST)


ShoeDazzle, Rocawear, and Barneys NY top the Social Commerce IQ index which ranks the top 200 fashion brands based on how they use Facebook, Twitter, YouTube, Flickr and Tumblr.

MINNEAPOLIS, Minn., Nov. 15, 2011 /PRNewswire-iReach/ -- A new study released by 8thBridge analyzes and ranks the top 200 fashion brands based on their use of social media websites such as Facebook and Twitter to drive business results. The report, named Social Commerce IQ: Fashion, examines which strategies are the most critical to be successful with social commerce and discusses the findings from a survey of 1,448 US Facebook users to understand how they engage with fashion brands. The calculation for the Social Commerce IQ took into account reach, engagement, and shopping. The highest score possible was 100. ShoeDazzle had the highest Social Commerce IQ at 94.

(Photo:  http://photos.prnewswire.com/prnh/20111115/CG07436)

The top 15 fashion brands by Social Commerce IQ:
1. ShoeDazzle
2. Rocawear
3. Barneys NY
4. Betsey Johnson
5. Verragio
6. Fergie Footwear
7. Express
8. BCBGMAXAZRIA
9. Adidas Football US
10. 7 For All Mankind
11. Topshop
12. Vans
13. Roberto Cavalli
14. Jessica Simpson
15. TOMS

Consumer findings from the report include:

  • 53% of people have liked a fashion page on Facebook to stay informed about new offers
  • 7% of people share purchases; while 13% share deals
  • 48% of consumers would be motivated to make a purchase on Facebook if there was an attractive deal

Brand findings from the report include:

  • Converse had the highest fan count at 20,184,853
  • DC Shoes had the highest number of YouTube subscribers at 143,070
  • Threadless had the highest number of Twitter followers at 1,658,501
  • Verragio had the highest Facebook upstream traffic at 55.56%
  • Louis Vuitton had the highest average number of Facebook users talking about this at 259,091
  • Troy Lee had the highest number of status updates for the month of September at 134

Download the report here: www.8thbridge.com/socialcommerceiq

"Fashion brands are uniquely positioned to leverage social media and social commerce because of the way consumers express themselves through fashion. Recently 8thBridge partnered with Oscar de la Renta to launch a Facebook-only perfume ring and partnered with 7 For All Mankind to release its Aviator collection on Facebook before it was available anywhere else. We believe offerings like this will become commonplace on Facebook as fashion brands look to provide their fans with unique experiences," mentioned Wade Gerten, CEO of 8thBridge, Inc.

Fashion brands included in the index:

2 Xist, 7 For All Mankind, Adidas, Adidas Basketball, Adidas Cricket, Adidas Football, Adidas Football US, Adidas Originals, Adidas Running, Aerosoles, Affliction, ALDO, Alexander McQueen, Alexander Wang, Alpinestars, Anthropologie, Armani, Armani Exchange, Balenciaga, Banana Republic, Barneys NY, BCBGMAXAZRIA, Bebe, Betsey Johnson, Billabong, Billabong Girls, Born Shoes, Botkier, Bottega Veneta, Bulgari, Bulova, Burberry, Burton, Calvin Klein, Candies, Carhartt, Carrera, Cartier, Chanel, Charlotte Russe, Chloe, Christian Louboutin, Clarks, Club Monaco, Coach, Cole Haan, Columbia, Converse, Cotton On, Crocs, D&G, DC Shoes, De Beers, Desigual, Diane Von Furstenberg, Dickies, DIESEL, Dior, DKNY, Dockers, Dooney & Bourke, DSQUARED2, Dynamite, ECKO, Ed Hardy, Elie Saab, Elie Tahari, Emerica, Etnies, Express, Fendi, Fergie Footwear, Forever 21, Fossil, Fox Racing, Fred Flare, Fred Perry, French Connection, G Star, Gemvara, Gilly Hicks, Givenchy, Gucci, Guess, Guess by Marciano, H&M, Harry Winston, Havaianas, Hermes, Hugo Boss, Hurley, Jessica Simpson, JewelMint, Jimmy Choo, Juicy Couture, K Swiss, Kate Spade, Koolaburra, Lacoste, Levis, Lia Sophia, Lilly Pulitzer, Lipsy London, London Fog, LongChamp, Louis Vuitton, Lucky Brand, Lululemon, Athletica, Manolo Blahnik, Marc Jacobs, Mavi Jeans, Metal Mulisha, Michael Kors, Miss Me Jeans, Miss Sixty, Moschino, Mountain Hardwear, Movado, Mudd, Nautica, New Balance, New York & Co, Nicole Miller, Nike, Nike Basketball, Nike Football, Nike Football US, Nike Golf, Nike Running, Nike Tennis, Nike Women, Nine West, Oakley, Omega, ONeill, Oscar de la Renta, Osiris Shoes, Pandora, Paul Frank, Pepe Jeans, Perry Ellis, Phat Farm, Prada, Puma, Quiksilver, Rachel Roy, Ray Ban, Reebok, Reebok Women, Rip Curl, Roberto Cavalli, Rocawear, Rock & Republic, Roxy, rue21, Salvatore Ferragamo, Seiko, ShoeDazzle, Skechers, Sorel, SPANX, Stella & Dot ,Stella McCartney, Steve Madden, Stussy, Superdry, Swarovski, Swatch, Tacori, TAG Heuer, Talbots, The North Face, Threadless, Tiffany, Timberland, Timex, Tissot, Tommy Hilfiger, TOMS, Topshop, Tory Burch, Troy Lee, True Religion, UGG Australia, Under Armour, UNIQLO, Valentino, Vans, Vera Wang, Verragio, Versace, Volcom, Warby Parker, Wet Seal, WGACA, White House Black Market, Wrangler Western, XOXO, Yves Saint Laurent, Zara

About 8thBridge, Inc.

8thBridge is the leading social shopping platform reaching over 80 million Facebook users. Over 50 leading brands in fashion, retail, and entertainment have launched more than 30,000 social shopping stores using 8thBridge technology and expert services. Merchants partner with 8thBridge to create social shopping experiences for their customers. Customers engage merchants on their own terms in a shopping experience that is portable, personalized, and participatory. History was made on July 8th, 2009 when Alvenda, currently known as 8thBridge, brought online retail to Facebook and again on August 12, 2010 for the travel industry. The Ticket Counter™ by 8thBridge was named one of the Top Ten Marketer Apps of 2010 by Advertising Age. 8thBridge, has been featured in Advertising Age, Financial Times, The Wall Street Journal, BusinessWeek, The New York Times, WWD, Bloomberg TV and TechCrunch. 8thBridge is funded by Split Rock Venture Partners and Trident Capital. For more information on 8thBridge, visit www.8thbridge.com.

Media Contact: Erik Eliason, 8thBridge, 612-927-3412, eeliason@8thbridge.com

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SOURCE 8thBridge