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Omnicom Group Agencies Clean Up at Digital Media Awards
Nov 10, 2011 (06:11 PM EST)


Agencies sweep 11 out of 16 Golds; Proximity network achieves top honors

NEW YORK, Nov. 10, 2011 /PRNewswire/ -- Omnicom Group (NYSE: OMC) agencies dominated the spotlight at this week's Digital Media Awards in Beijing, sweeping 11 out of 16 Golds, the Platinum award, and the Digital Agency of the Year title. The awards honor the best in digital marketing and communications in Asia Pacific.

Proximity China was named 2011 Digital Media Agency of the Year and was awarded the Platinum for their work with Goodstein & Partners on the "People's Car Project" for Volkswagen Group China. This was the agency's fourth consecutive Platinum win.

The BBDO network won a total of six Golds, seven Silvers and two Bronzes including those awarded to Proximity China and Colenso BBDO/Proximity. Tribal DDB and DDB Group walked away with two Golds, two Silvers and seven Bronzes. TBWA\TEQUILA received two Golds and two Silvers. Omnicom Media Group took home one Gold, one Silver and one Bronze across the OMD and PHD teams.

Serge Dumont, Omnicom Group Vice Chairman, said, "We are extremely pleased with the results achieved by the Omnicom agencies at the Digital Media Awards Tuesday night in Beijing. The Omnicom agencies have again demonstrated their creative leadership and innovative tradition in the critically important digital space. It is particularly gratifying that the Proximity network has, once again, won the top honors in recognition of the exceptional work they do."

Jason Kuperman, Omnicom Digital Vice President for the APIMA region, said, "The Omnicom Group agencies' focus on attracting the best digital talent to their teams and creating environments for innovation is clearly evident in the results of this year's Digital Media Awards. This award-winning digital work comes from the collaboration between our agencies and clients in the region who are determined to use digital to its full potential in the marketing mix and live up to the belief that digital is the air we breathe."

The Digital Media Awards, organized by Campaign Asia Pacific, honors the best in digital marketing and communication in the Asia Pacific region and has become the premier annual event for the digital marketing industry. First launched in 2007, the awards recognize breakthrough work that demonstrate outstanding creativity and effectiveness across the industry.

List of awards won by Omnicom agencies at the Digital Media Awards:

Special Awards

Digital Agency of the Year 2011

  • Proximity China

Platinum

  • Proximity China/Goodstein & Partners, The People's Car Project (Volkswagen Group China)

Sector Awards

Financial Services

  • Colenso BBDO/Proximity New Zealand – GOLD – Impulse Saver (Westpac)
  • OMD Australia – SILVER – Visa The Travel Companion (Visa)

FMCG

  • Tribal DDB Philippines/DDB Group Philippines – BRONZE – Be Gerald's Girl (Maybelline New York [Philippines])

Not-For-Profit

  • DDB Group Melbourne/Tribal DDB Melbourne – SILVER – Open Book Project (Reach)

Automotive

  • Proximity China/Goodstein & Partners – GOLD – The People's Car Project (Volkswagen Group China)
  • Interone China Co. Ltd. – BRONZE – BMW M3 Tiger Edition - The China launch (BMW China)

B2B (other)

  • BBDO Guerrero, Inc. – SILVER – Changing World (FedEx)

B2C (other)

  • Proximity China/Goodstein & Partners – GOLD – The People's Car Project (Volkswagen Group China)
  • Tribal DDB Singapore/DDB Group Singapore – BRONZE – Flip Your Profile (Cisco Consumer Products Pte Ltd)

Media & Entertainment

  • Tribal DDB Singapore/DDB Group Singapore – GOLD – Musical Fitting Rooms (StarHub Pte Ltd)
  • Tribal DDB Singapore/DDB Group Singapore – BRONZE – Music MoodBox (StarHub Pte Ltd)

Media Awards

Mobile

  • WHYBIN\TBWA\TEQUILA\Sydney – GOLD – Pedigree Dog-A-Like App (Mars Petcare)
  • Colenso BBDO/Proximity New Zealand – SILVER – Impulse Saver (Westpac)

Display

  • Tribal DDB Singapore/DDB Group Singapore – GOLD – Flip Your Profile (Cisco Consumer Products Pte Ltd)
  • Naga DDB/Tribal DDB Malaysia – SILVER – UV Away (Johnson & Johnson SdnBhd)
  • Tribal DDB Singapore/DDB Group Singapore – BRONZE – Safe For Work Technology (MEASAT Publications)

Website

  • Proximity China/Goodstein & Partners – GOLD – The People's Car Project (Volkswagen Group China)
  • Colenso BBDO/Proximity New Zealand – SILVER – Doggelganger (Mars)

Best Loyalty Campaign

  • DDB Group New Zealand Rapp Tribal – SILVER – Love This Spot (Telcom)

Best Viral Marketing

  • OMD Sydney – GOLD – KY Yours & Mine (Johnson & Johnson)
  • Colenso BBDO/Proximity New Zealand – SILVER – Rear View Girls – Los Angeles (Levis Strauss & Co., San Francisco)

Online Marketing

  • Colenso BBDO/Proximity New Zealand – GOLD - Doggelganger (Mars)
  • Proximity China/Goodstein & Partners – SILVER – The People's Car Project (Volkswagen Group China)
  • DDB Group Melbourne/Tribal DDB Melbourne – BRONZE – Dirty Dishes (PZ CUSSONS)
  • PHD Hong Kong – BRONZE – Rexona Police (Unilever Hong Kong Ltd)

Best Integrated

  • Colenso BBDO/Proximity New Zealand – GOLD–Skate Pinball (Frucor)
  • WHYBIN\TBWA\TEQUILA\Sydney – GOLD – My Car Is Your Car (Insurance Australia Group)
  • Proximity China/Goodstein & Partners – SILVER - The People's Car Project (Volkswagen Group China)

Best Use of Social Media

  • Proximity China/Goodstein & Partners – SILVER – The People's Car Project (Volkswagen Group China)

Apps

  • WHYBIN\TBWA\TEQUILA\Sydney – SILVER – Pediegree Dog-A-Like App (Mars Petcare)

Gaming

  • WHYBIN\TBWA\TEQUILA\Sydney – SILVER – Car Park Challenge (Insurance Australia Group)
  • Tribal DDB Hong Kong/DDB Group Hong Kong – BRONZE –Intel: The Escape (Intel Asia Pacific)

Online PR

  • BBDO/Proximity India – BRONZE – Aviva Great Wall of Education (Aviva India)

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For further information on Omnicom and its brands, please visit www.omnicomgroup.com.

SOURCE Omnicom Group Inc.