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TRX Announces Enhancements to Industry-Leading Exclusive Travel Analytics Technology Platform
Nov 09, 2011 (03:11 PM EST)

ATLANTA, Nov. 9, 2011 /PRNewswire/ -- TRX, Inc. ( (OTCQB: TRXI), a world-leading provider of travel technology, process automation, consulting and data services, today announced enhancements to its patented air contract sourcing and performance monitoring services, deployed only by TRX and its Travel Analytics® consulting team. Travel Analytics algorithms, like those used by most other airline sourcing consulting firms, were previously deployed via labor intensive, time-consuming manual processes utilizing summary data, industry averages, and benchmarks. TRX has recently integrated these algorithms with the TRAVELTRAX® data intelligence platform to provide greater precision and increased availability of results. This integration provides unparalleled insights to corporate travel managers as the best aid to the air contract sourcing negotiation and optimization process and further distances the value of TRX consulting from any other firm in the world.

"We're very pleased to announce that our Travel Analytics clients, who have been leveraging our insights to their benefit for many years, will now enjoy even more accurate and timely analysis than ever before," said Kevin Austin, TRX's Executive Vice President, TRAVELTRAX. "We invested heavily in acquiring Travel Analytics five years ago, and have recently made further investments integrating the algorithms and methods deployed by our consultants with TRAVELTRAX in order to ensure our clients receive the best insights in the world when engaging with TRX for their air sourcing needs. No other consulting firm can analyze the massive quantity of data involved in an air sourcing decision, nor with the quality of output respected industry-wide by both corporate travel managers and their airline counterparts."

TRX's Travel Analytics toolset is authorized for use exclusively by the TRX Travel Analytics consulting team and TRX's corporate client base to ensure airline contracts are negotiated intelligently and with the best outcomes achieved. TRX clients also utilize contract monitoring and optimization solutions to track their program performance in between contract negotiation cycles, all of which is powered by TRX's renowned TRAVELTRAX data intelligence platform.

About TRX

TRX is a world-leading travel technology and data services provider offering more than 20 software-as-a-service utilities for enabling online booking, profile and itinerary management, reservation processing, data intelligence, and process automation. We deliver our technology applications in an on-demand environment to travel agencies, corporations, travel suppliers, government agencies, credit card associations, credit card issuing banks, and third-party administrators. We provide patented savings maximization solutions via our travel analytics consulting practice, extending spend management services to travel buyers all over the world. We complement all of these offerings with a global workforce focused on travel process automation and re-engineering. For more information about TRX or to contact a TRX sales office, phone 404.929.6100 or visit the Company's website at