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Broadcom Wins a 2012 CES Innovations Design and Engineering Award
Nov 08, 2011 (04:11 PM EST)

Breakthrough Combo Chip Recognized for Driving Innovation in Smart Phones and Tablets

NEW YORK, Nov. 8, 2011 /PRNewswire/ --

News Highlights

  • Broadcom's BCM4330 combo chip named a 2012 CES Innovations Design and Engineering Award Honoree
  • Wireless connectivity solution, which provides latest Bluetooth and Wi-Fi features, is being adopted by top-tier phone and tablet makers to support more media and data applications
  • Award exemplifies Broadcom's leadership in wireless connectivity for consumer electronic devices

Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced it has been named a 2012 CES Innovations  Design and Engineering Awards Honoree in the Embedded Technologies product category for its InConcert® BCM4330 wireless connectivity solution. The BCM4330 is a highly integrated, third generation combo chip designed to support today's most innovative and compelling mobile applications. Today's announcement was made at the 2012 CES New York Press Preview in New York City.  

The CES Innovations Design and Engineering Awards have been highlighting excellence in consumer electronics innovation since 1976, with winners selected by a distinguished panel of independent engineers and members of the trade press. The BCM4330 was selected for its combination of low power, small size and advanced wireless functionality that allows mobile device makers to enable new, engaging mobile experiences that extend beyond the handset.

The Broadcom® BCM4330 is the industry's first combo chip solution certified with the Bluetooth 4.0 standard, which enables Bluetooth Low Energy applications, making the BCM4330 the ideal solution for systems integrating wireless sensors, medical and fitness monitoring devices. The BCM4330 also supports Wi-Fi Direct™ and Bluetooth High Speed that enable mobile devices to communicate directly with each other at high speed without having to connect first to an access point, supporting multiple wireless device-to-device applications and usage models.

The BCM4330 is shipping in volume production and will be on display starting January 9, 2012 at the CES Innovations Showcase in the Venetian Ballroom of the Venetian Hotel in Las Vegas.

Supporting Resources:


Robert Rango, EVP and GM, Mobile and Wireless Group, Broadcom Corporation

"Broadcom is proud to be selected by the Consumer Electronics Association for this prestigious award, highlighting our commitment to driving innovations that bring the newest, most advanced features like Wi-Fi Direct and Bluetooth low energy to next generation CE devices. The BCM4330 represents the pinnacle of wireless semiconductor integration, with its benefits now available in some of the most popular mobile devices on the market."

About the CES Innovations Awards

Since 1976, the prestigious Innovations Design and Engineering Awards has given consumer technology manufacturers and developers an opportunity to have their newest products judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade press. It's the place to see, touch, feel and understand the future of consumer technology.

Products chosen as the most impressive in each category are selected as honorees and can be seen at CES in the Innovations Design and Engineering Awards Showcase in the Venetian Ballroom.

About Broadcom

Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global leader and innovator in semiconductor solutions for wired and wireless communications. Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments. With the industry's broadest portfolio of state-of-the-art system-on-a-chip and embedded software solutions, Broadcom is changing the world by Connecting everything®. For more information, go to

Broadcom®, the pulse logo, Connecting everything®, InConcert® and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU.  Any other trademarks or trade names mentioned are the property of their respective owners.




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Corporate Communications

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SOURCE Broadcom Corporation; Broadcom Mobile and Wireless