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Ootem Drives Global Rebranding Strategy and North American Launch for Apica
Nov 02, 2011 (05:11 PM EDT)

SAN FRANCISCO, Nov. 2, 2011 /PRNewswire/ -- Ootem, a San Francisco-based agency, is excited to lead the global rebranding initiative, as well as develop the marketing and sales strategy for entry into the North American market for Apica, a leading load testing and performance monitoring provider for cloud and mobile applications.

A new logo for the Sweden-based company was officially unveiled on September 5, 2011.  Through the next quarter, the corporate rebranding rollout will advance to include a new website and collateral. In parallel, a comprehensive sales and marketing strategy will support Apica's recent entry into the North American market.

"It's an amazing opportunity for us to partner with Apica," said Jason Kelley, president and founder of Ootem. "As an agency, we love being able to work on a project that involves rethinking the brand from the ground up."  

"Ootem is providing tremendous leadership, and really hit the ground running," said Craig Irwin, Chief Operating Officer of Apica. "In addition to having the experience and knowledge to help us penetrate a new market, they have been proactive about driving vision and strategy."

Apica is a leading provider of load testing and performance monitoring solutions that test, monitor and optimize cloud and mobile applications. More than 250 customers use Apica for the highest possible performance standards globally and in the cloud. Apica's products are uniquely designed for cloud infrastructure and have performed some of the largest published load tests ever conducted.

About Ootem

Ootem has a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at

Contact: Sarah Lessen