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IABC Cleveland Sponsors Lunch Program on Developing Mobile Applications to Reach Employees and Customers
Nov 01, 2011 (04:11 PM EDT)

CLEVELAND, Nov. 1, 2011 /PRNewswire/ -- Don't get left behind -- as mobile devices become ubiquitous, professional communicators and marketers need to gain an understanding of when and how to deploy the right mobile applications to reach customers and employees. App developer and digital designer John-Paul Walton will help guide you through the world of application development for mobile devices in a presentation hosted by International Association of Business Communicators (IABC) Cleveland. The program will be on Thursday, November 10, from 11:30 a.m. to 1:30 p.m., at The City Club, 850 Euclid Avenue, Cleveland, with opportunities for networking. The presentation will begin at noon. Cost to IABC members is $17; to non-members, $32; and $10 for members and non-members in transition and students. Register online at


In Reaching the Connected Crowd: Opportunities, challenges, and development process of mobile apps, John-Paul will discuss:

  • When a mobile application is the best way to reach your target audience
  • Three things communicators need to know to work effectively with application developers
  • The process for getting an application developed, including timelines and turnaround times

In 2007 John-Paul founded Retronyms, a design and engineering company focused on next-gen platforms like iPhone and iPad. With Retronyms, he's designed and built many successful iOS products including the top selling Recorder, the popular FourTrack, and most recently -- Tabletop, modular audio environment for iPad. Retronyms strives to make fun and powerful products that allow people to create, collaborate, and engage through digital media. The company works with a variety of clients and partners (including Cisco, Adobe,, Syfy, and more) who share this vision.

In 2010, John-Paul also co-founded Dokogeo, a startup with a mission to build location-based games that engage and challenge players. Dokogeo built the award-winning Seek 'n Spell, the first real-time location-based game for iPhone and Android. Dokogeo recently completed Dokobots -- a Geo Game played in the real world where players pick up traveling robot friends and help them in their journeys as they explore our planet.

John-Paul has over 10 years of experience creating interactive and visual design for desktop, web, and mobile applications. He has a B.S./M.A. in Visual Communication Design from Kent State University, and believes good design will make people fall in love with a product. John-Paul's work has won dozens of national design awards and has been featured in publications such as Graphic Design USA, Communication Arts, and Graphis.

Parking is available at the City Club for $3.00. Bring your parking stub with you for validation. Visit for additional parking information.

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Founded in 1970, the International Association of Business Communicators provides a professional network of more than 15,200 business communication professionals in more than 80 countries. The local Cleveland chapter includes nearly 130 members who support the highest professional standards of communication and drive innovation in the communication field. Visit