NEW YORK, Oct. 28, 2011 /PRNewswire/ -- As content continues to maintain its place at the core of audience engagement and the influence of social media intensifies, brands and organizations are presented with growing opportunities to earn media.

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PR Newswire's new white paper, Earned Media Evolved, explores why communicators must strategically navigate the shifting media landscape to remain relevant and how to do so to uncover powerful new opportunities and influence decision makers and consumers.  It takes an in-depth look at what initiates the sharing of content and how brand and user-generated content can become valuable currency amplified through social networks.  Leading brands also reveal how they leveraged their own social networks to drive engagement.

For complete information, download the complete white paper here.

As an industry thought leader, PR Newswire regularly produces original, relevant content aimed at offering public relations, investor relations and marketing professionals advice and strategies necessary to reach their communications goals. To access additional information and content, visit PR Newswire's Knowledge Center.

About PR Newswire                                  
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:                                  
Rachel Meranus                                  
Vice President, Marketing and Communications                                  
PR Newswire                                  
+1.201.360.6776                                  
Rachel.Meranus@prnewswire.com


Meryl Serouya                                  
Marketing and Communications Associate                                  
PR Newswire                                  
+1.201.360.6009                                  
Meryl.Serouya@prnewswire.com

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