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PR Newswire's New White Paper, Earned Media Evolved, Discusses How the Transformed Media Landscape Presents New Opportunities for Communicators to Earn Media
Oct 28, 2011 (01:10 PM EDT)
Leading brands discuss the power of listening to your 'social echo' to innovatively increase influence in the evolved earned media playing field
NEW YORK, Oct. 28, 2011 /PRNewswire/ -- As content continues to maintain its place at the core of audience engagement and the influence of social media intensifies, brands and organizations are presented with growing opportunities to earn media.
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PR Newswire's new white paper, Earned Media Evolved, explores why communicators must strategically navigate the shifting media landscape to remain relevant and how to do so to uncover powerful new opportunities and influence decision makers and consumers. It takes an in-depth look at what initiates the sharing of content and how brand and user-generated content can become valuable currency amplified through social networks. Leading brands also reveal how they leveraged their own social networks to drive engagement.
For complete information, download the complete white paper here.
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