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Pyramid Point: Google Wants to Be in Your Wallet Too
Oct 27, 2011 (04:10 PM EDT)


CAMBRIDGE, Mass., Oct. 27, 2011 /PRNewswire/ -- Mobile payments are developing at a rapid pace as members of the value chain make a push to bring their proposals to the table. Google Wallet, however, aims to bundle it all in one place, according to a new research note from Jose Magana, Pyramid's Practice Leader on Mobile Payments and Banking.

Google Wallet has all the elements of the value chain: a mobile operator (Sprint), a bank (Citibank), a payment vendor (MasterCard), a technology (NFC) and a handset (in this case, Google brought its Nexus S 4G device). "By setting a role for each player, Google is trying to address a key issue in mobile payments: more partners, means more fees and fewer incentives to break the current offline model," says Jose Magana. Google would benefit from providing users with coupons and deals, thus giving them another reason to choose its Android platform over others and maintaining Google's position in the mobile space as a leading search provider. "By the same token, Groupon has built a multimillion business around deals, so there is interesting revenue to be made," he adds.

Read the full Pyramid Point here.

To learn more about Pyramid's perspective on the mobile payments and banking market, download content from the Mobile Commerce Landscape Insight Pack. The Mobile Commerce Landscape Insight Pack is a new research service that combines extensive database resources with high-level expert analysis to enable operators to identify and exploit new telecom revenue opportunities in mobile payment and banking.

Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the global communications industry. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a telecom research arm of the Light Reading Communications Network (www.lrcn.com), Pyramid Research contributes to the only integrated business information platform serving the $4 trillion global communications industry.

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SOURCE Pyramid Research