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ADC 91st Annual Awards Call for Entries Campaign by DDB New York Encourages Creatives to "Keep Fighting the Good Fight"
Oct 26, 2011 (05:10 PM EDT)
Comedian Lewis Black provides video rant to support the global campaign
NEW YORK, Oct. 26, 2011 /PRNewswire/ -- The Art Directors Club (www.adcglobal.org), the premier organization for creatives in integrated media and the first global creative collective of its kind, today announced a lively new campaign by DDB New York to promote the call for entries for the ADC 91st Annual Awards.
The integrated campaign, launching online today at www.adcawards.org and through a global print mailing on November 1, encourages creative teams around the world to "Keep fighting the good fight" despite obstacles to creating great work.
DDB, serving as the club's creative partner for the ADC 91st Annual Awards, developed all aspects of the campaign strategy and execution. The agency worked with Finnish illustrator Rami Niemi to design artwork for nine CFE posters and postcards showing humorous situations in modern day advertising that illustrate the impediments and obstacles to creating great work.
The posters include headlines such as "I think we should schedule a meeting" overlaying a visual of a meeting already in progress. Another poster depicts a photo shoot for a can of unbranded tuna, with the statement, “I want it to be Irving Penn meets Helmut Newton.”
The agency also tapped renowned comedian Lewis Black, famous for his idiosyncratic comedy style, to create an original rant recording for the campaign. The animated rant video features Black channeling his inner advertising creative and fuming about the pressures of agency life with double-edged witticisms such as, "Comedy routines are developed over lifetimes. Movie scripts are crafted over years. But a compelling message to woo consumers into a buying frenzy... Yeah, we're gonna need that by three o'clock."
The animation can be viewed here, audio NSFW: http://www.adcawards.org/news.
The agency has also created online banner advertising that will appear on leading advertising and design industry sites.
"DDB New York went above and beyond the call of duty to give us a truly integrated campaign," said Olga Grisaitis, director, ADC. "Creatives will relate to the portrayal of the challenges they face each day in the creative process."
"We wanted to give a nod to all the pain and suffering that every creative person goes through in order to produce a great idea," said Matt Eastwood, chief creative officer, DDB New York. "From getting the idea through the account team to the client meeting to the final production, there are so many hurdles and so many casualties. We wanted to encourage creatives to 'Keep fighting the good fight' because in the end, an ADC Cube makes it all worthwhile."
The online call for entries for the Art Directors Club's 91st Annual Awards is open at www.adcawards.org. Deadlines for entry are January 20, 2012, for Design, Photography, Illustration and Interactive; January 27, 2012, for Student, and February 10, 2012, for Advertising and Integrated. To receive the printed CFE, please sign up at http://www.adcglobal.org/register/user.
DDB Worldwide Communications Group Inc. (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign's 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, 2010 Eurobest Network of the Year, 2010 Campaign Asia Pacific Creative Network of the Year and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, DDB Group believes in the power of Social Creativity to grow the value and influence of brands around the world by creating ideas that people want to play with, participate in and pass along. DDB Worldwide is part of Omnicom Group Inc. (OMC).
The Art Directors Club (www.adcglobal.org) is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, the ADC is a self-funded, not-for-profit membership organization whose mission is to connect creative communications professionals around the globe, and to provoke and elevate world-changing ideas. It focuses on the highest standards of excellence in communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries. Follow us on Twitter (http://twitter.com/adcglobal), Facebook (http://www.facebook.com/pages/The-Art-Directors-Club/21411643416) and LinkedIn (http://www.linkedin.com/groups?home=&gid=3621).