SAN FRANCISCO, Oct. 20, 2011 /PRNewswire/ --

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Core News Facts:

• Callaway Digital Arts, developer of mobile and tablet apps for children and families, today announced that Rex Ishibashi has been appointed the company's CEO.
• Rex has more than two decades of experience in videogames, internet, mobile and social media with roles as the President of Electronic Arts Japan and, most recently, the position of CEO at Ohai.
• Rex will be based out of Callaway's new San Francisco office, where, in addition to the New York office, the company is growing a team to build the world's leading digital storytelling and learning company for children and families.
• Nicholas Callaway, formerly CEO of the company, will take the role of CCO, chief creative officer. In this role, Nicholas will be driving the creative vision of the company as Callaway continues to combine the art of interactive storytelling with the best of digital game play to deliver a new immersive experience.
• Bing Gordon, co-founder of EA, board member of Zynga, and partner at Kleiner Perkins, an investor in Callaway, will join the company as strategic and creative advisor.

Quotes:

Nicholas Callaway, Chief Creative Officer, Callaway Digital Arts

"We are thrilled to have Rex join us in the CEO role. My deep background in publishing and his in digital will make Callaway an unstoppable force in the interactive tablet publishing space. Rex joins Callaway with an incredible track record of mobile and gaming successes to spearhead the next stage of our innovation and growth."

Rex Ishibashi, CEO, Callaway Digital Arts

"The advances in mobile and tablet devices, wireless connectivity and interactive entertainment have created a 'perfect storm' that is fundamentally changing the way we are entertained, informed and educated. I'm looking forward to leading the Callaway Digital Arts team as we deliver a new form of interactive storytelling that will give children and families the opportunity to share meaningful experiences, online and off."

About Callaway Digital Arts:

Callaway Digital Arts (CDA) publishes innovative mobile and tablet applications for children and families. Funded in August 2010 with an investment from Silicon Valley's Kleiner Perkins Caufield & Byers, CDA creates meaningful digital experiences that transform the way families connect with media and with each other. With a grant from the Department of Education, CDA is reinventing learning by creating a series of game-based mobile applications that builds reading and math skills for children ages two through eight. All but one of CDA's apps have reached the number one position in the Books or Lifestyle categories in the Apple AppStore. In addition, CDA apps have been featured as App of the Week and among Apple's Best Interactive Story Apps of 2010. For more information on Callaway Digital Arts, visit www.callaway.com.

SOURCE Callaway Digital Arts