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PR Newswire Presents Complimentary Webinar, "Marketers as Publishers: How to Leverage Online Content & Online Tools to Engage Latinos"
Oct 13, 2011 (03:10 PM EDT)

October 19th webinar is the culmination of PR Newswire's celebration of 2011 Hispanic Heritage Month

NEW YORK, Oct. 13, 2011 /PRNewswire/ -- The online world is a powerful, influential marketplace -- especially for the highly adoptive Latino audience -- where ideas are shared, conversations are sparked and brands are built. At the center of it all lies content. By aligning content with online communications strategies, marketers can establish a voice for their organization, raise online visibility and drive engagement with consumers.


To round out a month's worth of exciting Hispanic Heritage Month initiatives for marketers, PR Newswire is hosting a complimentary webinar entitled "Marketers as Publishers: How to Leverage Online Content & Online Tools to Engage Latinos" on Wednesday, October, 19th at 1 p.m. ET.  The hour-long webinar will explore innovative online tactics to help communication professionals reach and foster interaction with Hispanic audiences. Participants will learn how to enhance their integrated communications campaign through compelling content, how to improve SEO and SEM strategies, tips for distributing bilingual content through multi-channel platforms, how to create and distribute share-worthy multimedia assets and much more.

Starting today through October 19th, participants can submit questions to panelists via Twitter by including the hashtag #prnHHM in their tweet.  PR Newswire will also be live tweeting throughout the webinar via @prnhispanic.

Manny Santos, Director of MultiVu Latino at PR Newswire, will moderate the webinar. Speakers include: Eva Smith, Co-Founder of  Latina Mom Bloggers and Founder & Editor of Tech.Food.Life. Blog, Lance Rios, Founder & President of Being Latino, Inc, and Hiram Enriquez, Director of Digital Media at MTV Tr3s.

To learn more about the webinar and to register, click here.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire

Meryl Serouya
Marketing and Communications Associate
PR Newswire

SOURCE PR Newswire Association LLC