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Pyramid Research Launches New Consumer Insight Series
Oct 13, 2011 (04:10 PM EDT)
New Service delivers Market Insight on Consumer Trends in Mobile Applications and Devices in Brazil
CAMBRIDGE, Mass., Oct. 13, 2011 /PRNewswire/ -- Pyramid Research (www.pyr.com) today launched its Consumer Insight Series, a unique research service that brings together demand-side primary research conducted with consumer end users with Pyramid's renowned analysis of leading players in Brazil's mobile market ecosystem, enabling clients to identify and exploit new opportunities in this high-growth market.
"The combination of Brazil's large and growing mobile market, high levels of competition, commoditization of voice and rising sophistication of the Brazilian consumer is creating a need for a more in-depth understanding of the behavior and preferences of the Brazilian consumer," says Vinicius Caetano, Senior Analyst, Americas at Pyramid. "The Consumer Insight Series' combination of demand and supply side analysis is truly unique in the marketplace today," he adds.
The end user research component of series derives from demand-side research with 1,400+ consumer end users across 5 regions and 4 income segments, focusing on current and projected end user consumption habits, preferences and decision factors around voice plans, data plans, applications, content and devices. Analysts also interview key executives working for service providers, content and application providers, device makers and regulators to validate results from the end-user survey process and provide detailed quantitative and qualitative analysis of the mobile data and devices market in Brazil.
Deliverables of the Consumer Insight Series include market forecasts, a market analysis report and a webinar delivered by a Pyramid analyst. For packaging options, an overview of Brazil's market landscape, Pyramid's list of end-user survey questions, and a table of contents of the 60-slide market analysis report, download the Consumer Insight Series toolkit.
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the global communications industry. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a telecom research arm of the Light Reading Communications Network (www.lrcn.com), Pyramid Research contributes to the only integrated business information platform serving the $4 trillion global communications industry.
The Light Reading Communications Network (www.lrcn.com) combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry. With the power of this platform, leaders who build, deploy, finance and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. The Light Reading Communications Network is a division of UBM TechWeb (www.ubmtechweb.com), the global leader in technology media and business information.
SOURCE Pyramid Research