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Aurora Introduces Advisor: A New Level of Collaboration to Funeral Industry
Oct 04, 2011 (06:10 PM EDT)

Aurora's Advisor Transforms Customer Service, Management Processes for Funeral Homes

AURORA, Ind., Oct. 4, 2011 /PRNewswire/ -- Aurora Casket Company announces the launch of the first comprehensive customer service system for funeral homes.  The new Advisor transforms the way funeral directors interact with the families they serve by creating a more collaborative and informative planning experience.

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"Aurora's Advisor gives our firm a new way to reach out to families in the planning process," said John McQueen, CFSP, president and owner of Anderson-McQueen Funeral Home in St. Petersburg, Fla. "We can now provide each family we serve with a private website so they can learn more about their choices even before they meet with our staff.  I also like the fact that Advisor is all-encompassing, that it simplifies all of the products and services we offer and covers everything from management to marketing. I was also impressed by the system's speed and accuracy in comparison to competing funeral service technology."

In planning, arrangement and even aftercare, Advisor offers shared communication and management tools that enable funeral directors to more proactively provide information that helps families make decisions faster and with greater ease. With Advisor, families can access a password-protected website where they can review service options and send notices to family members before they meet with their funeral home. This helps prepare families to make informed, collaborative decisions in the arrangement meeting with funeral professionals.

"Since the launch of Family Advisor twelve years ago, both the technology and the challenges faced by funeral directors have greatly evolved. Aurora continues to lead in addressing these challenges," Aurora vice president Chris Barrott says. "The new Advisor represents a tremendous leap forward for our entire profession."

Families can browse high-resolution images of caskets, urns, vaults, flowers – everything the funeral home has to offer. Advisor provides funeral professionals instant access to critical business information – everything from scheduling to case information and sales analysis. Funeral home staff can access Advisor from any Internet-enabled device, including tablets and smartphones.

About Aurora

Founded in 1890, Aurora is the largest family-owned funeral service supplier. Aurora caskets are proudly made in the United States and Canada, with headquarters based in Aurora, Indiana. For more information about Aurora products and services, visit

SOURCE Aurora Casket Company